Brevo vs Copper

Brevo, known as Sendinblue until its 2023 rebrand, is a French marketing and sales platform founded in Paris in 2012. It started with email marketing and transactional email and now covers SMS, WhatsApp campaigns, marketing automation, a sales CRM, live chat and landing pages, with a focus on small and mid-sized businesses.

Its pricing model is the main differentiator: marketing plans are based mainly on the volume of emails sent rather than the number of stored contacts, so companies with large but infrequently emailed lists pay much less than with contact-based tools. The free plan stores a large contact list but caps sending at 300 emails per day and adds Brevo branding. Starter removes the daily limit, Business adds marketing automation, A/B testing, send-time optimization and phone support, and Enterprise adds dedicated IPs, SSO, sub-accounts and service levels. Transactional email and SMS are also available through APIs, often used by developers for password resets and order notifications.

Brevo suits European SMBs, e-commerce stores and startups that want email, SMS and a light CRM in one place at a reasonable price, with GDPR-native data handling. Its template editor and automation builder are capable but less refined than the leaders. Mailchimp is more polished but costlier as lists grow, Klaviyo is stronger for Shopify-focused e-commerce, MailerLite is simpler and cheaper for newsletters, and ActiveCampaign offers deeper automation. For transactional email alone, Postmark or Amazon SES are more specialized.

Copper is a CRM from San Francisco that launched as ProsperWorks and rebranded to Copper in 2018. Its defining idea is that a small team living in Google Workspace should not have to switch tabs: a Chrome extension puts contacts, deals and tasks directly inside Gmail and Google Calendar, and emails and meetings are logged automatically as you work.

Copper covers contacts and leads, drag-and-drop pipelines with AI flags for slipping deals, projects that start when a deal closes, tasks, email templates, bulk email and email series, workflow automation, custom reports and multi-currency. It integrates natively with Google Drive, Sheets, Calendar and Looker Studio, plus Slack, QuickBooks, DocuSign, Zapier and an open API, and iOS and Android apps log calls and texts. Three per-seat plans, Basic, Professional and Business, are gated mostly by contact limits and automation depth.

Copper suits agencies, consultancies and relationship-driven small businesses already standardized on Google Workspace. HubSpot offers a free CRM and a far larger marketing suite, Pipedrive is cheaper and more pipeline-focused, and Zoho CRM is more customizable for the money. Copper is effectively Google-only, so Outlook and Microsoft 365 shops should look elsewhere.

In November 2025 Copper launched Copper GPT, a read-only ChatGPT integration that lets Professional and Business users ask about leads, pipeline and tasks in plain language. The 14-day trial needs no credit card, and annual billing saves up to 26 percent.