Branch vs Optmyzr
Branch and Optmyzr are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Optmyzr is aimed at agencies.
Branch
Mobile deep linking and attribution platform for app marketers
Optmyzr
PPC management automation for agencies
| Pricing | Paid | Paid · $299 |
| Starting price | Not published | $299/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | Developers, Enterprise, E-commerce | Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2014 | US · 2013 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Optmyzr if
PPC agencies and in-house search teams.
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
Look elsewhere if: Small advertisers spending little.
Branch vs Optmyzr pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Optmyzr
- Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
- Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
- EnterpriseCustom$500K+ spend, SSO, custom API
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Optmyzr · Key features
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
Branch vs Optmyzr: FAQ
Do Branch and Optmyzr have a free plan?
Branch has no free plan. Optmyzr has no free plan, a 14-day free trial.