Branch vs Countly
Branch and Countly are both analytics tools. Branch is aimed at developers and enterprise, while Countly is aimed at enterprise and developers. Only Countly has a free plan.
Branch
Mobile deep linking and attribution platform for app marketers
Countly
Privacy-first product analytics you can self-host
| Pricing | Paid | Freemium · $175 |
| Starting price | Not published | $175/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | Developers, Enterprise, E-commerce | Enterprise, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2014 | TR · 2012 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Branch vs Countly pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Branch vs Countly: FAQ
Do Branch and Countly have a free plan?
Branch has no free plan. Countly has a free plan.