Boomi vs Supermetrics
Boomi and Supermetrics are both data integration & ETL tools. Boomi is aimed at enterprise and small businesses, while Supermetrics is aimed at agencies and small businesses. Only Boomi has a free plan.
Enterprise iPaaS for integration, APIs, data and AI agents
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid · $99 | Paid |
| Starting price | $99/mo | Not published |
| Free plan | Yes | No |
| Free trial | 30 days | 14 days |
| Built for | Enterprise, Small businesses, Developers | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2000 | FI · 2013 |
| Rating | — | — |
Choose Boomi if
Mid-size and large IT teams that must integrate ERP, CRM, legacy and cloud systems with governance and API management.
- Mature platform with two decades of enterprise integrations
- Handles hybrid cloud and on-premise systems well
- Broad suite: integration, API, MDM, ELT and agents in one vendor
Look elsewhere if: Small teams automating a few SaaS apps without IT support (Zapier, Make, n8n).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Boomi vs Supermetrics pricing
Boomi
- Free trial$030 days of core integration, mapping and basic API tools
- Pay-As-You-Go$99/moPlus usage, billed monthly; no contract, card signup
- Integration editionsCustomStandard to Enterprise Plus; annual subscriptions
- API Mgmt, Data Hub, Data IntegrationCustomSold as separate editions; sales quote
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Boomi · Key features
- Low-code integration designer with mapping and transformation tools
- Runtimes deployable in Boomi's cloud or on your own servers
- B2B/EDI management and managed file transfer
- API Management with gateway, developer portal and API discovery
- Data Hub for master data management with stewardship console
- Data Integration with ELT pipelines and CDC replication
Cons
- Edition pricing is opaque and enterprise connectors cost extra
- Learning curve is steep for non-technical users
- Standard edition lacks test and development environments
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Boomi vs Supermetrics: FAQ
Do Boomi and Supermetrics have a free plan?
Boomi has a free plan. Supermetrics has no free plan, a 14-day free trial.