BigCommerce vs Wix

BigCommerce is a hosted e-commerce platform founded in Sydney in 2009 and now based in Austin, Texas. It is a publicly listed company and, in 2025, its parent company renamed itself Commerce while keeping BigCommerce as the platform brand alongside the product feed service Feedonomics and the visual site builder Makeswift. Its pitch against Shopify is openness: no transaction fees on orders through its embedded payment providers, open APIs and strong headless and B2B capabilities.

The platform includes more out of the box than most rivals: product options and variants, faceted search, customer groups and price lists, multi-currency and multi-storefront management. Core, Growth and Scale plans have fixed monthly prices but cap sales (GMV) per tier and charge a small fee on orders through outside payment providers, so a growing store is moved to a higher plan or to Performance, which adds custom pricing and contract terms. Channel Manager connects listings to Amazon, eBay, Google Shopping and social platforms.

BigCommerce suits mid-market brands, B2B wholesalers and companies building a headless storefront with Next.js or a CMS. Beginners usually find Shopify easier, with a larger theme and app ecosystem, while WooCommerce gives more control to teams that want to self-host. For Turkish merchants, local payment, marketplace and e-fatura integrations are thin, so local platforms such as ikas or T-Soft are often more practical.

Wix is a hosted website builder founded in 2006 in Tel Aviv, Israel, and listed on Nasdaq. It is one of the largest website platforms in the world, used by small businesses, freelancers and individuals to create sites without code, and its interface is available in Turkish.

The drag-and-drop editor gives free positioning of elements, and the AI site generator builds a starting site from a conversation about your business. Hundreds of templates cover most industries, and built-in business solutions handle online stores, bookings, events, restaurants, blogs, memberships and pricing plans. The Wix App Market adds further functionality, Wix Studio targets agencies and designers with responsive design tools and client management, and Velo lets developers add custom code, databases and APIs. A free plan publishes on a Wix subdomain with ads, and premium plans add custom domains, storage, e-commerce and priority support. In 2025 Wix acquired Base44, an AI app builder, as part of a broader push into AI creation tools.

Wix fits small businesses and individuals who want an all-in-one hosted site with many built-in features. Plan tiers can be confusing, sites cannot be exported, and moving to another platform means rebuilding from scratch. Squarespace offers more refined templates, Webflow gives designers more control, WordPress is more flexible for content-heavy sites, and in Turkey ikas or Ticimax are better suited for stores needing local integrations.