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Awin vs Refersion

Awin and Refersion are both affiliate & referral programs tools aimed at E-commerce and small businesses. Refersion costs less, from $39/mo versus $49/mo for Awin. Only Refersion has a free plan.

Awin

Global affiliate network linking advertisers with 1M+ publishers

Refersion

Affiliate and influencer program software for Shopify and DTC brands

PricingPaid · $49Paid · $39
Starting price$49/mo$39/mo
Free planNoYes
Free trial——
Built forE-commerce, Small businesses, Enterprise, Agencies, CreatorsE-commerce, Small businesses
Platformswebweb
CountryDE · 2000US
Rating——

Choose Awin if

E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.

  • Very large publisher network across Europe and the Americas
  • Low-risk entry plan with the first month free
  • Commission rules flexible enough for complex catalogs

Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).

Choose Refersion if

DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.

  • Purpose-built for ecommerce rather than SaaS referral programs
  • Cookieless first-party tracking holds up against browser restrictions
  • Unlimited affiliates, clicks and conversions on every paid plan

Look elsewhere if: B2B SaaS partner programs or simple customer referral loops (PartnerStack, ReferralCandy, FirstPromoter).

Awin vs Refersion pricing

Awin

  • Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
  • AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
  • AdvancedCustomAll features, custom reports and commission rules

Refersion

  • Marketplace Listing$0Public listing only; tracking and payouts need a paid plan
  • Launch$39/mo$29/mo billed yearly; plus 3% of affiliate-driven sales
  • Growth$199/mo$159/mo billed yearly; plus 2% of sales; API access
  • ScaleCustomFlat monthly fee, white-glove onboarding, Slack channel

Awin · Key features

  • Directory and marketplace with more than a million publishers
  • Partner recommendations and campaign discovery for new programs
  • Commission rules by product, category, SKU, coupon or new customer
  • Transaction tracking, auto-approval and performance reporting
  • Customer journey analysis and industry benchmarks on Accelerate
  • Branded private networks for your own invited partners

Cons

  • Per-sale tracking fee on top of commission makes costs climb with volume
  • Access limits you to three commission groups
  • Network approval and partner vetting take time to set up

Refersion · Key features

  • First-party tracking domain attribution without third-party cookies or redirects
  • Affiliate marketplace where creators discover and apply to brand offers
  • Branded affiliate registration pages and recruitment tools
  • Commission rules by product, customer email, subscription or new customers
  • One-click affiliate payouts including PayPal, with tax form collection
  • Multi-store management and API access on the Growth plan

Cons

  • Percentage of affiliate sales on top of the subscription adds up
  • API access and advanced commissions start at $199 per month
  • No published free trial for the paid plans

Awin vs Refersion: FAQ

Which is cheaper, Awin or Refersion?

Refersion starts at $39/mo and Awin at $49/mo. Both prices are checked on the vendors' own pricing pages.

Do Awin and Refersion have a free plan?

Awin has no free plan. Refersion has a free plan.

Not sure yet?