Avoma vs Granola

Avoma is a US-based AI meeting assistant that records, transcribes and summarizes calls, then extends into scheduling, lead routing, conversation intelligence and revenue intelligence. It is aimed at sales, customer success and recruiting teams that want call notes, CRM updates and coaching insights in one tool instead of stitching together a notetaker, a scheduler and a separate coaching platform.

The core plan records Zoom, Google Meet and Microsoft Teams meetings, transcribes in more than 70 languages, writes AI notes from templates, drafts follow-up emails and pushes notes and fields into Salesforce, HubSpot or Pipedrive. Ask Avoma answers questions about a meeting or, on Enterprise, across all meetings. Paid seats are only needed for people who record; viewers are free. Conversation Intelligence (call scoring, talk patterns, topic trackers), Revenue Intelligence (deal and churn risk, MEDDIC or BANT scoring, forecasting) and Lead Router are sold as per-seat add-ons.

Avoma fits SMB and mid-market revenue teams that want Gong-style insight at a fraction of the price. Gong is deeper for large sales organizations, Fireflies and Otter are cheaper if you only need transcripts, and tl;dv is lighter and friendlier for product and research calls.

Buying tip: annual billing saves up to a third on the base plan, but add-ons quickly double the per-seat cost, so trial the Organization plan for 14 days with all add-ons enabled and keep only the ones reps actually use. Avoma also offers an MCP server and API that expose meeting transcripts and notes to AI assistants.

Granola is an AI notepad for meetings built by a London-based startup founded by Chris Pedregal and Sam Stephenson. Unlike Otter, Fireflies or Fathom, it does not send a bot into the call: it captures your device audio from Zoom, Google Meet, Teams, Slack huddles or a phone call, while you type short notes in a simple editor.

After the meeting, Granola combines your rough notes with the transcript and produces clean, structured notes that keep your emphasis, filling in details, decisions and next steps. Templates shape the output for sales calls, user interviews, hiring loops or 1:1s, and AI chat answers questions across a single meeting or your whole history. Notes can be shared by link or sent to Notion, Slack, HubSpot, Attio or Linear, and calendar integration starts recording on time. The free Basic plan keeps only a limited note history, Business is priced per user and unlocks full history, integrations and shared team folders, and Enterprise adds SSO and admin controls.

Granola launched on Mac in 2024 and later added Windows and iPhone apps. It fits founders, investors, recruiters and salespeople who spend the day on external calls and dislike recording bots. It shows a live transcript during the call but never stores the audio, so there is no recording to play back later, and compliance-heavy teams may need the audit and retention features of Gong or Otter Business. Fathom is a strong free alternative when a visible bot is acceptable, and Notion AI meeting notes suit teams already living in Notion.