Avoma vs Fathom

Avoma is a US-based AI meeting assistant that records, transcribes and summarizes calls, then extends into scheduling, lead routing, conversation intelligence and revenue intelligence. It is aimed at sales, customer success and recruiting teams that want call notes, CRM updates and coaching insights in one tool instead of stitching together a notetaker, a scheduler and a separate coaching platform.

The core plan records Zoom, Google Meet and Microsoft Teams meetings, transcribes in more than 70 languages, writes AI notes from templates, drafts follow-up emails and pushes notes and fields into Salesforce, HubSpot or Pipedrive. Ask Avoma answers questions about a meeting or, on Enterprise, across all meetings. Paid seats are only needed for people who record; viewers are free. Conversation Intelligence (call scoring, talk patterns, topic trackers), Revenue Intelligence (deal and churn risk, MEDDIC or BANT scoring, forecasting) and Lead Router are sold as per-seat add-ons.

Avoma fits SMB and mid-market revenue teams that want Gong-style insight at a fraction of the price. Gong is deeper for large sales organizations, Fireflies and Otter are cheaper if you only need transcripts, and tl;dv is lighter and friendlier for product and research calls.

Buying tip: annual billing saves up to a third on the base plan, but add-ons quickly double the per-seat cost, so trial the Organization plan for 14 days with all add-ons enabled and keep only the ones reps actually use. Avoma also offers an MCP server and API that expose meeting transcripts and notes to AI assistants.

Fathom is an AI meeting assistant founded by Richard White, who previously founded UserVoice. It joins Zoom, Google Meet and Microsoft Teams calls, records and transcribes them, and produces summaries with action items within seconds of the meeting ending. Its generous free plan made it one of the most widely used notetakers, especially among sales and customer success teams.

The free plan offers unlimited recording, transcription and storage for individuals, with a monthly cap on advanced AI summaries. Premium removes that cap and adds Ask Fathom, which answers questions across your meeting history. Team and Business plans add shared call libraries, automatic CRM sync to HubSpot and Salesforce, deal views and coaching features for sales managers. During calls you can highlight moments with one click, and afterwards create shareable clips, which is useful for product feedback and rep coaching.

Fathom fits individuals who want reliable free notes and sales teams that want call data flowing into the CRM without manual work. A bot visibly joins the call, which some participants dislike, and although Fathom transcribes dozens of languages, summary quality is strongest in English. Granola records without a bot for people who prefer a lighter footprint, Otter.ai and Fireflies.ai offer broader transcription and integrations, and Gong is the enterprise choice for revenue intelligence. For most people starting with AI notes, Fathom's free plan is the easiest place to begin.