Arcade vs Scribe

Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.

Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.

Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.

Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.

Scribe turns a process you click through into a written, step-by-step guide. It is built by Colony Labs, Inc., a San Francisco company founded in 2019 by Jennifer Smith (CEO) and Aaron Podolny (CTO), and it says more than 7 million people use it. You start a recording in the browser extension or desktop app, do the task once, and Scribe produces annotated screenshots with an instruction for every click and keystroke.

Guides can be edited, merged into longer documents, branded and exported to PDF, HTML or Markdown. Enterprise adds automatic PII and PHI redaction, SSO, roles and translations. A second product, Scribe Optimize, analyses how work actually flows across apps to surface bottlenecks and automation candidates. The free Basic plan covers web apps only; Pro Personal and Pro Team are priced per seat and add the desktop app, branding and export, with Pro Team requiring at least five seats.

Scribe fits operations, IT, customer success and training teams that document software processes and onboard people often. It captures what happened, not why, so writers still need to add context, and plans apply to the whole team, so you cannot mix free and paid users. Loom suits narrated video explanations better, while Whatfix and Stonly deliver in-app walkthroughs inside the product rather than separate documents.

In November 2025 Scribe raised a reported $75 million Series C at a $1.3 billion valuation and is pushing workflow data to AI agents through MCP and an API. The pricing page has shown two different Pro Team rates, so confirm the per-seat price at checkout.