Apollo.io vs Supademo
Apollo.io and Supademo are both sales engagement & outbound tools aimed at small businesses and enterprise. Supademo costs less, from $50/mo versus $59/mo for Apollo.io. Both have a free plan.
B2B contact database with sequences and dialer
AI interactive product demos and walkthroughs for sales and onboarding
| Pricing | Freemium · $59 | Freemium · $50 |
| Starting price | $59/mo | $50/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web | web, macos, windows |
| Country | US · 2015 | US · 2023 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Supademo if
B2B SaaS marketing, sales and customer education teams that want clickable demos quickly and affordably.
- Very fast to create a demo from a click-through recording
- Usable free plan with unlimited demo views
- Unlimited viewers on every plan
Look elsewhere if: Teams that need in-app onboarding inside the live product (Appcues, Userflow, Whatfix).
Apollo.io vs Supademo pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Supademo
- Free$01 creator, 5 guided demos, 50 video recordings, unlimited views
- Scale$50/creator/mo$38 billed annually; branching, analytics, AI and MCP
- Business$249/mo$199 billed annually; 1 creator, HTML demos, AI data edits
- Growth$450/mo$350 billed annually; 5 creators, sandbox demos, voice cloning
- EnterpriseCustom10+ creators, SSO/SAML, data residency, multiple workspaces
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Supademo · Key features
- Capture flows with a Chrome extension or Mac and Windows apps
- Editable HTML demo captures with text and data editing
- Hotspots, branching and variables for personalized paths
- AI voiceover, voice cloning and translation of demos
- Share as link, embed, 4K video or PDF guide
- Engagement analytics synced to HubSpot and Salesforce
Cons
- HTML demos and AI data editing start at $249 per month
- Analytics and tracking links need the paid Scale plan
- SSO and data residency only on Enterprise
Apollo.io vs Supademo: FAQ
Which is cheaper, Apollo.io or Supademo?
Supademo starts at $50/mo and Apollo.io at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do Apollo.io and Supademo have a free plan?
Yes, both Apollo.io and Supademo have a free plan; paid plans add more usage and features.