Apollo.io vs Proposify
Apollo.io and Proposify are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Proposify is aimed at small businesses and agencies. Proposify costs less, from $49/mo versus $59/mo for Apollo.io. Only Apollo.io has a free plan.
B2B contact database with sequences and dialer
Proposal and quote software with e-signatures for sales teams
| Pricing | Freemium · $59 | Paid · $49 |
| Starting price | $59/mo | $49/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2015 | CA |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Proposify if
Agencies and B2B sales teams that send polished, designed proposals and want analytics and approvals around them.
- Strong design control for agency-style proposals
- Detailed engagement analytics on each proposal
- Unlimited documents and signatures on all plans
Look elsewhere if: Teams that only need signatures on standard contracts (DocuSign, Dropbox Sign) or full contract lifecycle management (Oneflow).
Apollo.io vs Proposify pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Proposify
- Build$49/user/mo$35 billed annually; unlimited docs and signatures
- Grow$65/user/moBilled annually; approvals, roles, custom fields, API
- Scale$12,800/yrIncludes 10 users; SSO, Salesforce, workspaces
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Proposify · Key features
- Template-based proposal editor with a shared content library
- Interactive pricing tables, optional items and a product catalog
- Built-in legally binding e-signatures on every plan
- Document insights showing opens, views and time per section
- Approval workflows, user roles and permissions on Grow
- AI writing widget plus an MCP server for AI assistants
Cons
- No free plan, unlike PandaDoc
- Monthly send quotas with per-document overage fees
- Approvals and API access require the annual Grow plan
Apollo.io vs Proposify: FAQ
Which is cheaper, Apollo.io or Proposify?
Proposify starts at $49/mo and Apollo.io at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do Apollo.io and Proposify have a free plan?
Apollo.io has a free plan. Proposify has no free plan, a 14-day free trial.