Apollo.io vs Proposify

Apollo.io is a sales intelligence and engagement platform from San Francisco that combines a B2B database of more than 270 million contacts and tens of millions of companies with the tools to reach them. Many startups use it as their prospecting data source, outbound tool and, at first, a lightweight CRM, all in one subscription.

Prospecting starts with filters for title, seniority, industry, headcount, technologies, funding and buying intent, and a Chrome extension surfaces emails and phone numbers on LinkedIn and company websites. Contacts flow into sequences that mix automated emails, call tasks and LinkedIn steps, with a built-in dialer, call recording, meeting scheduler, enrichment of existing CRM records and AI that researches accounts and drafts personalized messages. Usage runs on credits for emails, mobile numbers and exports. The free plan is unusually generous for a data vendor, and paid plans are priced per user per month, rising through Basic and Professional tiers to a Custom plan for larger teams.

Apollo fits startups, SMB sales teams and founders doing outbound who need data and sequencing at a fraction of ZoomInfo's price. Email accuracy is generally good, mobile numbers are weaker, and teams must manage sending limits and domain health to protect deliverability. ZoomInfo offers deeper enterprise data, Clay is better for multi-source enrichment and research workflows, and Instantly or lemlist focus on outreach volume and personalization. Coverage of Turkish companies exists but is thinner than for the US and Western Europe.

Proposify is a proposal management platform from Halifax, Nova Scotia, Canada. It was co-founded by Kyle Racki and Kevin Springer, who ran a web design agency and sold it in 2013 to focus on the product after years of building proposals by hand. Its core job is helping sales teams create, send, track and get signatures on proposals, quotes and contracts.

The editor works from templates and a shared content library, with interactive pricing tables, optional line items, a product catalog, custom fields and variables, and built-in e-signatures. Document insights show when a buyer opened a proposal and which sections they read. Plans are per user: Build covers documents, signatures, AI writing and the MCP server; Grow, billed annually, adds roles, approval workflows, account metrics and API access; Scale is an annual platform fee for ten users with SSO, multiple workspaces and premium Salesforce or Aspire integrations.

Proposify fits agencies, B2B service firms and sales teams that send designed proposals and want control over what goes out. PandaDoc is broader, with a free e-signature plan and stronger document automation, while DocuSign is about signatures, not proposal design. Oneflow is the stronger pick for contract lifecycle work in Europe.

Watch the send limits: every plan includes a monthly quota of sent documents, and extra sends are billed per document. Proposify now offers an MCP server so AI assistants such as Claude can create and update documents, and its 14-day trial needs no credit card.