Apollo.io vs lemlist
Apollo.io and lemlist are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while lemlist is aimed at small businesses and agencies. Apollo.io costs less, from $59/mo versus $69/mo for lemlist. Only Apollo.io has a free plan.
B2B contact database with sequences and dialer
Multichannel outreach with personalization
| Pricing | Freemium · $59 | Paid · $69 |
| Starting price | $59/mo | $69/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies |
| Platforms | web | web |
| Country | US · 2015 | FR · 2018 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose lemlist if
SMB sales teams and agencies prioritizing personalization.
- Strong personalization features
- Multichannel in one tool
- Deliverability tools included
Look elsewhere if: High-volume cold email operations (Instantly, Smartlead).
Apollo.io vs lemlist pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
lemlist
- Email$69/mo$55/mo billed yearly; unlimited users, 50,000 emails/mo
- Multichannel$109/mo$87/mo billed yearly; LinkedIn, SMS, calls
- EnterpriseCustomSSO/SAML, custom roles
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
lemlist · Key features
- Email, LinkedIn and call sequences
- Personalized images, videos and landing pages
- lemwarm deliverability warm-up
- Lead database and enrichment
- AI sequence writing and personalization
- CRM integrations and reporting
Cons
- Multichannel features need the pricier plan
- LinkedIn automation carries account risk
- Database quality varies by region
Apollo.io vs lemlist: FAQ
Which is cheaper, Apollo.io or lemlist?
Apollo.io starts at $59/mo and lemlist at $69/mo. Both prices are checked on the vendors' own pricing pages.
Do Apollo.io and lemlist have a free plan?
Apollo.io has a free plan. lemlist has no free plan, a 14-day free trial.