Anyword vs Willow
Anyword and Willow are both AI writing tools. Anyword is aimed at small businesses and agencies, while Willow is aimed at freelancers and small businesses. Willow costs less, from $15/mo versus $49/mo for Anyword. Only Willow has a free plan.
AI copywriting with predictive performance scores for marketing teams
AI voice dictation and writing agent that works in any app
| Pricing | Paid · $49 | Freemium · $15 |
| Starting price | $49/mo | $15/mo |
| Free plan | No | Yes |
| Free trial | 7 days | — |
| Built for | Small businesses, Agencies, Enterprise | Freelancers, Small businesses, Enterprise, Creators |
| Platforms | web | macos, windows, ios |
| Country | US · 2013 | US · 2025 |
| Rating | — | — |
Choose Anyword if
Performance marketers and agencies that produce many ad and email variants and want data-backed predictions on which will convert.
- Performance scoring helps pick winning variants before spending
- Unlimited word generation on every paid plan
- Works alongside ChatGPT, Gemini and Notion instead of replacing them
Look elsewhere if: Writers producing long-form editorial content or teams on a tight budget (Jasper, Writesonic, ChatGPT).
Choose Willow if
Professionals and developers who write a lot of email, chat messages and AI prompts on Mac, Windows or iPhone and want to speak instead of type.
- Works system-wide, so no per-app plugins are needed
- Cleans and formats text instead of producing raw transcripts
- Wally and style memory adapt drafts to email, Slack or prompts
Look elsewhere if: Android users or people who mainly want grammar and style polishing of text they type themselves (Grammarly, Wordtune).
Anyword vs Willow pricing
Anyword
- Starter$49/mo$39/mo billed annually; 1 seat, 1 brand voice, unlimited words
- Data-Driven$99/mo$79/mo billed annually; 3 seats, 5 workspaces
- BusinessCustomCustom AI models, 5 brand voices, website A/B testing
- EnterpriseCustomSSO, private LLM, full API, dedicated CSM
Willow
- Basic$0Frontier Mini dictation model, 20 Scribe uses per week
- Pro$15/moPer user; Frontier Pro model, unlimited Scribe; $12 billed annually
- Business$35/moEnforced zero data retention, HIPAA, admin; $28 billed annually
- EnterpriseCustomSSO/SAML, invoice billing, MSA and DPA, usage API
Anyword · Key features
- Predictive Performance Score from 0 to 100 for every copy variant
- Real-time prediction updates as you edit manually
- Brand Voice library for tone, audiences and guidelines
- 100+ templates for ads, emails, landing pages and social posts
- Blog Wizard for long-form drafts with a plagiarism checker
- Custom AI models trained on your historical copy performance
Cons
- Prediction quotas are small on Starter and Data-Driven
- Custom models and content intelligence need custom-priced plans
- More expensive than general-purpose AI assistants
Willow · Key features
- Hotkey voice dictation into any text field on Mac, Windows and iPhone
- Automatic filler removal, punctuation and app-aware formatting
- 100+ languages with switching, plus whisper and offline modes
- Auto-learning dictionary for names, product terms and abbreviations
- Scribe drafts emails and replies from a spoken brief or rewrites highlighted text
- Wally chat agent that iterates on drafts and learns your style per app
Cons
- No Android app yet; it is listed as coming soon
- Free plan uses a weaker model and caps Scribe at 20 uses a week
- Enforced zero data retention and HIPAA require the $35 Business plan
Anyword vs Willow: FAQ
Which is cheaper, Anyword or Willow?
Willow starts at $15/mo and Anyword at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Anyword and Willow have a free plan?
Anyword has no free plan, a 7-day free trial. Willow has a free plan.