AfterShip vs Sellfy

AfterShip is a post-purchase platform for ecommerce brands, started in Hong Kong around 2011 to 2012 by Teddy Chan, Andrew Chan and Dante Tsang after Teddy built a script to cut where-is-my-order emails in his own store. It raised a $66M Series B led by Tiger Global in 2021. Its core job is keeping shoppers informed after checkout and reducing support tickets about deliveries, returns and delays.

The suite is sold as separate products: Tracking (branded tracking pages, delivery notifications, estimated delivery dates and analytics across 1,300+ carriers), Returns (self-serve returns and exchanges), Shipping (label printing and rate comparison), Protection (shipping insurance), plus personalization and warranty tools. AI features and an MCP server give assistants read access to shipment and return data. Each product has its own tiers, and the Shopify App Store versions are priced differently from direct plans.

AfterShip fits Shopify, BigCommerce and WooCommerce brands that ship thousands of orders a year and want to turn tracking emails and pages into a marketing channel. Brands mainly needing cheap labels should look at Shippo, Easyship or ShipStation, and EU merchants often pick Sendcloud.

Buying tip: in mid-2026 AfterShip cut its direct Tracking plans from four to three, renamed Pro to Premium at $59 a month billed yearly, and moved to annual shipment quotas (6,000 a year on both paid tiers). API and webhooks start on Premium. On Shopify, compare the app's own plans, which include a free tier for 50 shipments a month.

Sellfy is an e-commerce platform for creators who sell digital products, subscriptions, physical goods and print-on-demand merchandise from one simple store. Musicians, illustrators, educators, YouTubers and designers use it to sell beats, ebooks, presets, courses and branded merch without building a full online shop.

Store themes and a drag-and-drop customizer create a storefront that can live on its own domain or be embedded on an existing site. Digital files are delivered automatically through secure download links, subscriptions handle recurring payments, and the built-in print-on-demand service produces and ships products such as t-shirts, hoodies and mugs without inventory. Marketing tools include discount codes, upsells, cart abandonment emails and email campaigns. Sellfy charges no transaction fees on its plans; instead each plan has an annual sales cap, so you move up a tier as revenue grows.

Sellfy fits creators who want digital products and merch in one place with minimal setup. Design flexibility is limited, the integration ecosystem is small and the sales caps make costs climb with success. Payhip has a free plan with transaction fees instead of caps, Gumroad offers a marketplace audience, and Shopify is the better choice for larger stores with complex catalogs.