Afi.ai vs Keepit

Afi.ai is a cloud-native backup and recovery service for Google Workspace, Microsoft 365 and Kubernetes. It protects mailboxes, drives, shared drives, calendars and contacts as well as Teams and SharePoint data, and it was built from scratch as a SaaS product rather than adapted from on-premises backup software, which shows in its quick setup and modern interface.

Backups run automatically on a schedule, with unlimited storage and unlimited retention included in a per-user price. Restores can be granular (a single email, file or folder) or cover a full account at a chosen point in time. AI-driven monitoring flags unusual activity such as mass deletions or encryption patterns that suggest ransomware, and a multi-tenant console lets managed service providers run backups for many client organizations from one place. Kubernetes cluster backup is priced separately on a custom basis.

Afi fits IT teams and MSPs that want SaaS backup without managing storage or legacy agents, especially organizations on Google Workspace, where fewer strong options exist. It is a younger and less known vendor than Veeam Backup for Microsoft 365, Backupify or Spanning, and it does not cover Salesforce or other SaaS apps, so companies that want one vendor for every cloud application may prefer broader suites such as Druva or Own. For pure Workspace and 365 protection, transparent pricing and fast restores are its strongest arguments.

Keepit is a SaaS data protection company founded in 2007 in Copenhagen, Denmark. It backs up cloud applications into its own vendor-independent infrastructure, so copies of your Microsoft 365, Entra ID or Salesforce data sit outside the provider you are protecting against. Backups are immutable and logically air-gapped, and customers choose among seven global data regions.

Coverage is broad: Microsoft 365, Entra ID including conditional access policies, Intune settings and BitLocker keys, Power BI, Dynamics 365, Azure DevOps, Google Workspace, Salesforce with sandbox seeding, Zendesk, Jira, Confluence, Okta, Docusign, BambooHR, Miro, GitHub and monday.com. Pricing is quote-based across three tiers that differ by retention, storage geography and support: Core Continuity with five-year recovery, Business Resilience with ten-year recovery and multi-geo storage, and Enterprise Resilience with a dedicated customer experience manager. Unlimited retention is an add-on.

Keepit fits mid-size and large organizations, especially in Europe, that must prove recoverability for NIS2, DORA or audits across several SaaS apps and their identity layer. Spanning is simpler for pure Microsoft 365 or Google Workspace backup, and Afi offers fast recovery with more transparent pricing.

Keepit raised $50 million in December 2024 led by One Peak and Denmark's EIFO, and IDC named it a Leader in its 2025-2026 SaaS data protection MarketScape. As a price reference, its UK G-Cloud 14 listing showed £3.98 per user per month in 2024; negotiate volume and multi-year terms.