Happy Valley

Afi.ai vs Keepit

Afi.ai and Keepit are both backup & SaaS data protection tools. Afi.ai is aimed at small businesses and enterprise, while Keepit is aimed at enterprise and small businesses.

Afi.ai

Modern backup for Google Workspace and Microsoft 365

Keepit

Independent SaaS backup for Microsoft 365, Entra ID and Salesforce

PricingPaid · $5Paid
Starting price$5/moNot published
Free planNoNo
Free trial——
Built forSmall businesses, EnterpriseEnterprise, Small businesses
Platformswebweb
CountryUS · 2019DK · 2007
Rating——

Choose Afi.ai if

IT teams wanting modern SaaS backup.

  • Modern UI
  • Transparent pricing
  • Fast restores

Look elsewhere if: Teams needing Salesforce backup (Spanning, Own).

Choose Keepit if

Mid-size and large organizations, especially in regulated European sectors, that need independent, immutable backup of many SaaS apps and their identity layer.

  • Backups live outside Microsoft, Google and Salesforce infrastructure
  • Identity layer coverage, not just files and mail
  • Wide range of protected SaaS apps under one console

Look elsewhere if: Small businesses wanting cheap, self-serve Microsoft 365 or Google Workspace backup with public prices (Spanning, Afi).

Afi.ai vs Keepit pricing

Afi.ai

  • SaaS Backup$5/user/mo$3/mo billed annually; min 5 users; Google Workspace, M365
  • Data PlatformCustomHigh-frequency backups, Azure/AWS VM and database backup

Keepit

  • Core ContinuityQuote5-year recovery, SSO and MFA, business-hours support
  • Business ResilienceQuote10-year recovery, multi-geo storage, add-ons, 24/7 support
  • Enterprise ResilienceQuoteDedicated CX manager, phone support, quarterly reviews

Afi.ai · Key features

  • Workspace and 365 backup
  • Unlimited storage and retention
  • Fast granular restore
  • AI anomaly and ransomware detection
  • Kubernetes backup
  • Multi-tenant for MSPs

Cons

  • Younger vendor
  • Fewer platforms than some
  • Limited brand recognition

Keepit · Key features

  • Immutable, air-gapped backups stored on vendor-independent infrastructure
  • Choice of seven global data regions for storage
  • Microsoft 365 backup for Exchange, OneDrive, SharePoint and Teams
  • Entra ID backup including conditional access policies and BitLocker keys
  • Salesforce backup with sandbox seeding and data anonymization
  • Coverage for Zendesk, Jira, Confluence, Okta, GitHub and monday.com

Cons

  • No public prices, every deal goes through sales
  • No self-serve free trial advertised
  • Ten-year retention and multi-geo storage need the middle tier

Afi.ai vs Keepit: FAQ

Do Afi.ai and Keepit have a free plan?

Afi.ai has no free plan. Keepit has no free plan.

Not sure yet?

Afi.ai vs Keepit (2026): Pricing and Features · Happy Valley