ActiveCampaign vs Strawberry
ActiveCampaign and Strawberry are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Strawberry is aimed at small businesses and freelancers. ActiveCampaign costs less, from $19/mo versus $20/mo for Strawberry. Only Strawberry has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Desktop AI browser with companions that run research and admin tasks
| Pricing | Paid · $19 | Freemium · $20 |
| Starting price | $19/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Freelancers, Enterprise |
| Platforms | web, ios, android | macos, windows |
| Country | US · 2003 | SE |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Strawberry if
Sales, recruiting and operations teams that want AI agents to do repetitive web-app work inside their own logged-in browser.
- Browsing itself never uses credits
- Works in sites behind logins without separate connectors
- Free plan with 500 monthly credits and no card required
Look elsewhere if: People who mainly want an AI chat or search assistant, or who need Linux and mobile apps (Perplexity, ChatGPT).
ActiveCampaign vs Strawberry pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Strawberry
- Free$0500 credits/mo, Efficient and Default modes, no card needed
- Intern$20/mo6,000 credits/mo, Expert mode; $200/yr billed annually
- Part-Time$85/mo25,000 credits/mo; $850/yr billed annually
- Full-Time$250/mo75,000 credits/mo; $2,500/yr billed annually
- Team Starter$35/seat/mo10,000 credits per seat; every team gets 3 free seats
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Strawberry · Key features
- AI companions that act inside your own logged-in browser tabs
- Pre-built companions for sales, recruiting, executive, marketing and consulting work
- Routines that run on a schedule or when an event happens in a connected app
- Bot-free recording and summaries of Google Meet, Zoom and Teams calls
- Memory of your preferences, people and projects across chats
- Slide decks, posters, diagrams and dashboards exported as PNG or PDF
Cons
- Desktop only, with no Linux, iOS or Android app
- Monthly plan credits do not roll over
- Credit cost of long agent tasks is hard to estimate in advance
ActiveCampaign vs Strawberry: FAQ
Which is cheaper, ActiveCampaign or Strawberry?
ActiveCampaign starts at $19/mo and Strawberry at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Strawberry have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Strawberry has a free plan.