ActiveCampaign vs Rerun
ActiveCampaign and Rerun are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Rerun is aimed at small businesses and agencies. ActiveCampaign costs less, from $19/mo versus $29/mo for Rerun. Only Rerun has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Open-source AI coworkers that run on your Claude or ChatGPT plan
| Pricing | Paid · $19 | Open source · $29 |
| Starting price | $19/mo | $29/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 5 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies, Freelancers, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2003 | — |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Rerun if
Small businesses and agencies that want always-on AI agents for routine sales, support and marketing work on a modest budget.
- Reuses an existing Claude or ChatGPT subscription for model costs
- Unlimited teammates on Pro with no per-seat fees
- Open source, so you can inspect and self-host the code
Look elsewhere if: Teams that need deterministic, auditable workflows or enterprise agent governance (n8n, Relevance AI).
ActiveCampaign vs Rerun pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Rerun
- Free trial$05 days, card required, up to 3 coworkers, 350 credits
- Pro$29/mo5 coworkers, unlimited seats, 500 credits/mo; 20% off yearly
- EnterpriseCustomSSO, SLA, dedicated or self-hosted infrastructure
- Self-hosted$0AGPL-3.0 code on GitHub, bring your own Supabase and keys
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Rerun · Key features
- AI coworkers with their own memory and skills on an isolated cloud machine
- Computer use to click through apps that have no integration
- Schedules, webhook triggers and on-demand runs
- Approval requests before sending, paying or deleting
- Foreman agent that plans and hires a team of coworkers
- Runs on Claude or ChatGPT subscriptions, API keys or Rerun credits
Cons
- Free trial requires a card and lasts only 5 days
- Hosted machines run in Europe only
- Self-hosting needs Docker, Node.js, Supabase and an OpenRouter key
ActiveCampaign vs Rerun: FAQ
Which is cheaper, ActiveCampaign or Rerun?
ActiveCampaign starts at $19/mo and Rerun at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Rerun have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Rerun has a free plan.