ActiveCampaign vs Omnara
ActiveCampaign and Omnara are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Omnara is aimed at developers and small businesses. Only Omnara has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Open-source platform for running durable AI agents on any model
| Pricing | Paid · $19 | Open source |
| Starting price | $19/mo | Not published |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Developers, Small businesses, Enterprise |
| Platforms | web, ios, android | web, macos, linux |
| Country | US · 2003 | US · 2025 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Omnara if
Engineering teams that want hosted or self-hosted agent infrastructure with their own models, machines and data.
- Apache 2.0 code that you can self-host on one machine with Docker Compose
- No platform or per-seat fees on the hosted cloud
- Not tied to one model vendor or one sandbox provider
Look elsewhere if: Teams that want a no-code agent builder or are happy staying on one vendor's hosted agents (Relevance AI, Claude).
ActiveCampaign vs Omnara pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Omnara
- Self-host$0Apache 2.0 open source, runs with Docker Compose
- Self-serve$0No platform or seat fees; pay as you go for managed resources
- Managed machines$0.0414/GiB-hourActive runtime; retention $0.20016 per GiB per 30 days
- EnterpriseCustomYour cloud or on-prem, SSO, audit logs, custom SLAs
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Omnara · Key features
- Agents created from a YAML config or a single API call
- Durable append-only event log in Postgres that survives crashes and restarts
- omnarad daemon connects any macOS or Linux machine with no inbound ports
- Machine pools from Daytona, E2B, Modal, Blaxel, Unikraft Cloud and others
- Any model via OpenAI, Anthropic, OpenRouter or a compatible endpoint
- Per-tool permission modes with human approval for risky calls
Cons
- Small four-person team and a newly rebuilt product
- Usage-based token and machine billing is harder to forecast
- Self-hosting means running Postgres, Redis, blob storage and the control plane
ActiveCampaign vs Omnara: FAQ
Do ActiveCampaign and Omnara have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Omnara has a free plan.