Happy Valley

ActiveCampaign vs Mobildev

ActiveCampaign and Mobildev are both Email marketing tools. Here is how they compare on pricing, audience, platforms and community votes.

ActiveCampaign

Email marketing and automation platform for SMBs and ecommerce

Mobildev

Turkish bulk SMS, e-mail and consent management platform

PricingPaid · $19Paid
Built forSmall businesses, E-commerce, AgenciesSmall businesses, Enterprise, E-commerce
Platformsweb, ios, androidweb
CountryUS · 2003TR
Community votes00
Rating——

ActiveCampaign

ActiveCampaign is an email marketing and marketing automation platform headquartered in Chicago. Jason VandeBoom founded it in 2003 as on-premises software before it moved to SaaS. Its core job is to send the right email, SMS or WhatsApp message at the right time based on what a contact does, using a visual automation builder with branching logic.

The automation builder handles multi-step journeys with waits, conditions, goals and split tests, triggered by site visits, purchases, form fills, tags or CRM events. Campaigns use 250+ templates and, on Pro, predictive sending, conditional content and attribution. Since 2025 the Active Intelligence layer adds AI agents that build segments, automations and brand kits, a conversational workspace, and a remote MCP server; every plan includes 500 AI credits a month. Plans are priced by contacts: Starter ($19/month for 1,000 contacts billed monthly) covers email and automation, Plus adds landing pages, generative AI and SMS, Pro adds advanced segmentation and three seats, and Enterprise adds SSO, HIPAA support and custom objects. CRM pipelines, WhatsApp and transactional email are add-ons.

ActiveCampaign suits SMBs, ecommerce stores and agencies that need deep automation without HubSpot pricing. Mailchimp is easier for simple newsletters, Brevo and MailerLite are cheaper at large lists, and HubSpot is stronger as an all-in-one CRM.

Buying tip: prices rise steeply with contact count, so clean inactive contacts before upgrading. The 14-day trial needs no card, and annual billing saves roughly 17 to 21%.

Mobildev

Mobildev (Mobildev İletişim Hizmetleri San. ve Tic. A.Ş.) is an Istanbul-based messaging and permission marketing company that cites 23 years of experience, about 23,000 customers and roughly 900 million messages a month. Its core job: send bulk and transactional SMS and e-mail to Turkish customers while keeping consent records compliant with the İYS (İleti Yönetim Sistemi) and KVKK rules.

The portfolio covers bulk SMS with alphanumeric sender IDs and a four-digit short number, an SMS API (HTTP/S and SOAP), MMS, an e-mail marketing suite, personalised short links (SML), surveys, landing pages and an SMS inbox. Its compliance products stand out: İVT manages explicit consent and commercial message permissions across SMS, web forms, QR codes and mobile apps, records evidence and pushes permissions to İYS. Mobildev is an İYS integrator authorised by the Ministry of Trade. Prices are not published; SMS packages and modules are quoted.

Mobildev fits Turkish retailers, banks, healthcare groups and e-commerce brands that send high SMS volumes and need provable consent. It is not for companies outside Turkey or teams wanting self-serve monthly plans. NetGSM and İleti Merkezi are simpler, cheaper bulk SMS options with public prices, Verimor adds telephony, and Brevo is better for global e-mail marketing.

A timely use case: KVKK Board Principle Decision 2026/266 requires loyalty programs to verify the cardholder before points or discounts are used, with a deadline of February 28, 2027, and Mobildev sells Wentro Verify (OTP, QR and passkey checks) for this.

ActiveCampaign vs Mobildev (2026): Pricing and Features