ActiveCampaign vs InsightFuse
ActiveCampaign and InsightFuse are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while InsightFuse is aimed at freelancers and small businesses. ActiveCampaign costs less, from $19/mo versus $29/mo for InsightFuse. Only InsightFuse has a free plan.
Email marketing and automation platform for SMBs and ecommerce
AI PR agent that pitches journalists from your own mailbox.
| Pricing | Paid · $19 | Freemium · $29 |
| Starting price | $19/mo | $29/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Freelancers, Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2003 | — · 2024 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose InsightFuse if
ActiveCampaign vs InsightFuse pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
InsightFuse
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
InsightFuse · Key features
ActiveCampaign vs InsightFuse: FAQ
Which is cheaper, ActiveCampaign or InsightFuse?
ActiveCampaign starts at $19/mo and InsightFuse at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and InsightFuse have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. InsightFuse has a free plan.