Workato vs Zapier
Workato and Zapier are both workflow automation tools. Workato is aimed at enterprise, while Zapier is aimed at small businesses and freelancers. Only Zapier has a free plan.
| Pricing | Paid | Freemium · $30 |
| Starting price | Not published | $29.99/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | Enterprise | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2013 | US · 2011 |
| Rating | — | — |
Choose Workato if
Enterprises with complex integrations.
- Enterprise-grade
- Business and IT collaboration
- Strong connectors
Look elsewhere if: SMBs (Zapier, Make).
Choose Zapier if
Business teams and small companies automating moderate-volume workflows across many SaaS tools.
- Widest integration coverage anywhere
- Easy for non-technical users
- Reliable, well-documented, strong support
Look elsewhere if: High-volume pipelines or technical teams; Make or self-hosted n8n cost a fraction per run.
Workato vs Zapier pricing
Workato
- PlatformCustomQuote-based; pay-as-you-go to enterprise-wide
Zapier
- Free$0100 tasks/mo, two-step Zaps
- Professional$29.99/mo$19.99/mo billed yearly; 750 tasks, multi-step
- Team$103.50/mo$69/mo billed yearly; 2,000 tasks, 25 users, SSO
- EnterpriseCustomUnlimited users, advanced admin
Workato · Key features
- 1,200+ enterprise connectors
- Recipes and workflow automation
- AI agents (Genies)
- API management
- Governance and security
- Embedded iPaaS
Cons
- Expensive
- Quote-based pricing
- Overkill for SMBs
Zapier · Key features
- 8,000+ app integrations with triggers and actions
- Multi-step Zaps with paths, filters, formatters and delays
- Webhooks, code steps and AI steps (ChatGPT, Claude)
- Tables and Interfaces for lightweight apps and forms
- Zapier Agents for AI-driven automation
- Team workspaces, folders and version history
Cons
- Task-based pricing gets expensive at volume
- Polling delays on lower plans
- Complex branching is clumsier than Make
Workato vs Zapier: FAQ
Do Workato and Zapier have a free plan?
Workato has no free plan. Zapier has a free plan.
Which is better for small businesses, Workato or Zapier?
Zapier lists small businesses as a core audience, while Workato is aimed more at enterprise.