Webflow vs Wix
Webflow and Wix are both website builders tools. Webflow is aimed at agencies and small businesses, while Wix is aimed at small businesses and freelancers. Wix costs less, from $24/mo versus $25/mo for Webflow. Both have a free plan.
| Pricing | Freemium · $25 | Freemium · $24 |
| Starting price | $25/mo | $24/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Agencies, Small businesses | Small businesses, Freelancers |
| Platforms | web | web, ios, android |
| Country | US · 2013 | IL · 2006 |
| Rating | — | — |
Choose Webflow if
Design-led marketing teams and agencies that want full visual control without a developer dependency.
- Designer freedom with clean output
- CMS is strong for marketing and programmatic SEO pages
- Hosting, security and performance handled
Look elsewhere if: Quick one-page sites (Carrd, Framer), online stores (Shopify), or budget content sites (WordPress).
Choose Wix if
Small businesses and non-technical users who want everything included.
- Easiest all-around site builder for beginners
- Broad business features (bookings, stores, events)
- Strong AI and template library
Look elsewhere if: Content-heavy sites (WordPress), design agencies wanting output control (Webflow), or anyone who may migrate later.
Webflow vs Wix pricing
Webflow
- Starter$0webflow.io domain, 2 pages, 1 GB bandwidth
- Basic$25/mo$15/mo billed yearly; 300 pages, no CMS
- Premium$39/mo$25/mo billed yearly; CMS, 50 GB+ bandwidth
- Team$2,500/moAnnual contract; Localize, workflows
- EnterpriseCustom
Wix
- Free$0Wix subdomain and ads
- Light$24/mo$17/mo billed annually; 2 GB, 2 collaborators
- Core$36/mo$29/mo billed annually; 50 GB, basic eCommerce
- Business$46/mo$39/mo billed annually; 100 GB, standard eCommerce
- Business Elite$172/mo$159/mo billed annually; unlimited storage
Webflow · Key features
- Visual designer that outputs production-grade code
- CMS collections with dynamic pages and multi-reference fields
- Interactions, animations and Lottie support
- Localization and Optimize for testing and personalization
- Fast hosting with SSL, backups, staging and SEO controls
- Editor mode for content teams and Figma-to-Webflow plugin
Cons
- Steep learning curve for non-designers
- Pricing complexity: site plans plus workspace seats
- CMS item limits and bandwidth caps
Wix · Key features
- Drag-and-drop editor and AI website generation
- 800+ templates and Wix Studio for agencies
- E-commerce, bookings, events, restaurants and blog apps
- Wix App Market and Velo for custom code
- Built-in SEO tools, analytics and marketing
- Hosting, SSL and domain management included
Cons
- No site export; locked in
- Pricing tiers are confusing
- Can be slower than optimized builders
Webflow vs Wix: FAQ
Which is cheaper, Webflow or Wix?
Wix starts at $24/mo and Webflow at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Webflow and Wix have a free plan?
Yes, both Webflow and Wix have a free plan; paid plans add more usage and features.