Supermetrics vs WinnerAdSpy
Supermetrics and WinnerAdSpy are both ad management & attribution tools aimed at agencies and small businesses.
Marketing data connector for Sheets, Looker Studio and warehouses
Ad creative intelligence that scores competitor ads for mobile apps
| Pricing | Paid | Paid · $9 |
| Starting price | Not published | $9/mo |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Agencies, Small businesses, Enterprise | Agencies, Small businesses |
| Platforms | web | web |
| Country | FI · 2013 | US |
| Rating | — | — |
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Choose WinnerAdSpy if
Indie app developers, game studios and small user acquisition teams that want cheap, scored competitor creative research.
- Low entry price at $9 a month
- Focused on mobile apps and games rather than generic ecommerce ads
- Scores explain why a creative is considered a winner
Look elsewhere if: Large publishers that need multi-network spend estimates and market data (Sensor Tower, SocialPeta).
Supermetrics vs WinnerAdSpy pricing
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
WinnerAdSpy
- Pro Monthly$9/moUnlimited creative views, winner scores, competitor breakdowns
- Pro Yearly$79/yrSame Pro access billed once a year
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
WinnerAdSpy · Key features
- Creative Library searchable by app or developer across ad formats
- Winner, Loser or Learning label on each creative
- 0 to 100 Winner Score covering hook, visuals, messaging and CTA
- Competitor Listening alerts from an App Store or Google Play link
- Filters by platform, win rate, date and format
- MCP server for ChatGPT, Claude and Gemini
Cons
- Paid plans are non-refundable except where law requires
- No free trial; only limited browsing before subscribing
- Network coverage beyond Meta is not clearly documented
Supermetrics vs WinnerAdSpy: FAQ
Do Supermetrics and WinnerAdSpy have a free plan?
Supermetrics has no free plan, a 14-day free trial. WinnerAdSpy has no free plan.