Stonly vs Userlane
Stonly and Userlane are both product adoption & onboarding tools. Stonly is aimed at small businesses and enterprise, while Userlane is aimed at enterprise. Only Stonly has a free plan.
Interactive guides and AI knowledge base for customer support teams
Digital adoption platform for rolling out enterprise software
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web | web |
| Country | FR · 2018 | DE · 2015 |
| Rating | — | — |
Choose Stonly if
Customer support teams that handle complex, multi-step issues and want guided self-service plus consistent agent troubleshooting.
- Decision trees handle complex troubleshooting better than flat articles
- Same content serves customers, agents and AI answers
- Help desk integrations bring guides into the agent workspace
Look elsewhere if: Product teams primarily optimizing in-app onboarding and feature adoption metrics (Userpilot, Appcues, Pendo).
Choose Userlane if
European enterprises and public sector bodies that need in-app guidance and adoption analytics for SAP, Salesforce, Workday or Dynamics.
- EU vendor with ISO 27001, GDPR focus and data residency options
- No-code guide editor that business teams can use
- Validators reduce data entry errors in ERP and CRM systems
Look elsewhere if: SaaS companies onboarding their own users or small teams wanting self-serve tools (Pendo, Appcues, UserGuiding).
Stonly vs Userlane pricing
Stonly
- Basic$0400 guide views/mo, 5 published guides, 1 team member
- Small BusinessQuoteUnder 100 staff; 4,000 guide views, 5 seats, 1 knowledge base
- EnterpriseCustomAI Agents, SSO, surveys, auto-translation, white label
Userlane
- ApplicationCustomFixed annual fee per application; guidance, assistant, HEART
- DepartmentCustomMultiple apps; advanced reporting and cross-app insights
- OrganizationCustomUnlimited apps; license optimization, governance, CoE support
Stonly · Key features
- Interactive step-by-step guides and branching decision trees
- Embeddable widget for in-app guides and product tours
- Knowledge base with versioning, review flows and scheduled publishing
- AI Answers and a conversational bot built on your guide content
- AI Agent Assist that summarizes tickets and drafts replies
- Knowledge Agents and Business Process Agents for automated support flows
Cons
- Paid prices are not published and require a sales call
- Guide-view limits can force plan upgrades as traffic grows
- Help desk integrations, AI Agents and SSO are Enterprise-only
Userlane · Key features
- Step-by-step interactive guides overlaid on any web application
- AI Assistant that answers from company docs and connected systems
- Validators that check field entries before records are saved
- Contextual Actions that trigger help when a user hits a condition
- App Discovery that finds sanctioned and shadow IT tools in use
- HEART adoption scoring and portfolio-wide usage analytics
Cons
- No public prices and no self-serve trial
- Built for internal employee software, not customer onboarding
- Browser extension deployment needs IT involvement
Stonly vs Userlane: FAQ
Do Stonly and Userlane have a free plan?
Stonly has a free plan. Userlane has no free plan.
Which is better for small businesses, Stonly or Userlane?
Stonly lists small businesses as a core audience, while Userlane is aimed more at enterprise.