Smartlead vs Woodpecker
Smartlead and Woodpecker are both sales engagement & outbound tools. Smartlead is aimed at agencies and small businesses, while Woodpecker is aimed at small businesses and agencies. Woodpecker costs less, from $35/mo versus $39/mo for Smartlead. Only Woodpecker has a free plan.
Cold email infrastructure for agencies
Cold email automation priced by contacted prospects, not seats
| Pricing | Paid · $39 | Paid · $35 |
| Starting price | $39/mo | $35/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Agencies, Small businesses | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2022 | PL · 2015 |
| Rating | — | — |
Choose Smartlead if
Lead generation agencies and high-volume senders.
- Built for agencies
- Unlimited mailboxes
- Strong API
Look elsewhere if: Teams wanting personalization-led multichannel (lemlist).
Choose Woodpecker if
B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.
- Unlimited mailboxes and team members on every tier
- Strong deliverability tooling included at no extra cost
- Annual billing saves about a third of the monthly price
Look elsewhere if: High-volume senders who want flat unlimited-contact plans (Instantly, Smartlead) or a full sales intelligence suite (Apollo).
Smartlead vs Woodpecker pricing
Smartlead
- Base$39/mo$32 billed annually; 2,000 contacts, 6,000 sends
- Pro$94/mo$78 billed annually; 30,000 contacts, 90,000 sends
- Unlimited Smart$174/mo$144 billed annually; 150,000 sends
- Unlimited Prime$379/mo$315 billed annually; 500,000 sends
Woodpecker
- Free trial$014 days or 100 cold emails, all features, no card
- 500 prospects$35/mo$280/yr billed annually; 8,000 emails/mo, 2 warm-ups
- 2,000 prospects$67/mo$536/yr billed annually; 32,000 emails/mo, 6 warm-ups
- 10,000 prospects$188/mo$1,504/yr billed annually; 160,000 emails/mo, 20 warm-ups
- LinkedIn add-on$29/account/moInvites, profile visits, DMs and InMails in email sequences
Smartlead · Key features
- Unlimited mailboxes and rotation
- AI-driven warm-up
- Master inbox for replies
- Sub-sequences based on reply intent
- White-label client portal
- API and webhooks
Cons
- Email only
- UI less polished
- Deliverability depends on setup
Woodpecker · Key features
- Condition-based sequences that branch on opens, clicks and replies
- Free warm-up, inbox rotation and adaptive sending limits
- Unlimited email verification including catch-all addresses
- Deliverability Monitor and domain audit for SPF, DKIM and DMARC
- Lead Finder database with 100 free credits on every plan
- Unified inbox for replies across all connected mailboxes
Cons
- Contacted-prospect pricing gets expensive at high volume
- CRM integrations and API sit behind a $20/month add-on
- LinkedIn automation costs $29 per connected account
Smartlead vs Woodpecker: FAQ
Which is cheaper, Smartlead or Woodpecker?
Woodpecker starts at $35/mo and Smartlead at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do Smartlead and Woodpecker have a free plan?
Smartlead has no free plan, a 14-day free trial. Woodpecker has a free plan.