Happy Valley

Sendcloud vs ShipStation

Sendcloud and ShipStation are both inventory & shipping tools. Sendcloud is aimed at E-commerce, while ShipStation is aimed at E-commerce and small businesses. Only Sendcloud has a free plan.

Sendcloud

European shipping automation

ShipStation

Multi-carrier shipping and order management

PricingFreemiumPaid · $15
Starting priceNot published$14.99/mo
Free planYesNo
Free trial14 days30 days
Built forE-commerceE-commerce, Small businesses
Platformswebweb
CountryNL · 2012US · 2011
Rating——

Choose Sendcloud if

European e-commerce stores.

  • European carrier coverage
  • Returns management
  • Automation

Look elsewhere if: US-only sellers.

Choose ShipStation if

SMB and mid-size e-commerce sellers shipping hundreds to thousands of orders a month.

  • Broadest marketplace and carrier integrations
  • Powerful automation for high volume
  • Discounted rates included

Look elsewhere if: Occasional shippers (Pirate Ship) or EU-centric stores (Sendcloud).

Sendcloud vs ShipStation pricing

Sendcloud

  • Free€0Up to 20 parcels/mo, no subscription
  • Lite€35/mo+€0.10/label; €28/mo billed yearly; 3 users
  • Growth€109/mo+€0.09/label; €87/mo billed yearly; 5 users
  • Premium€219/mo+€0.08/label; €175/mo billed yearly; 10 users
  • Pro€799/mo+€0.07/label; €639/mo billed yearly; unlimited users

ShipStation

  • Starterfrom $14.99/mo50 shipments/mo, 3 users; 20% off annually
  • Standardfrom $29.99/mo50 shipments/mo, 10 users, unlimited automations
  • Premiumfrom $349.99/mo50 shipments/mo, 15 users, advanced inventory

Sendcloud · Key features

  • 80+ European carriers
  • Shipping rules automation
  • Branded tracking
  • Returns portal
  • Delivery options at checkout
  • Packing and picking

Cons

  • Europe-focused
  • Pricing in tiers
  • Some carriers by country

ShipStation · Key features

  • Multi-channel order import and automation rules
  • Rate comparison with discounted carrier rates
  • Batch label printing and packing slips
  • Branded tracking pages, emails and returns portal
  • Inventory and multi-warehouse management
  • Reporting and ShipStation API

Cons

  • User limits per tier
  • Interface feels dated
  • Overkill for very low volume

Sendcloud vs ShipStation: FAQ

Do Sendcloud and ShipStation have a free plan?

Sendcloud has a free plan. ShipStation has no free plan, a 30-day free trial.

Which is better for small businesses, Sendcloud or ShipStation?

ShipStation lists small businesses as a core audience, while Sendcloud is aimed more at E-commerce.

Not sure yet?

Sendcloud vs ShipStation (2026): Pricing and Features