Ruler Analytics vs Singular
Ruler Analytics and Singular are both ad management & attribution tools. Ruler Analytics is aimed at small businesses and agencies, while Singular is aimed at small businesses and enterprise. Only Singular has a free plan.
Closed-loop attribution and call tracking for lead-gen marketers
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Paid · $400 | Freemium |
| Starting price | $400/mo | Not published |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies, Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | GB | US · 2014 |
| Rating | — | — |
Choose Ruler Analytics if
Lead-generation businesses and agencies whose sales close on the phone or in a CRM and who need revenue-level attribution per channel.
- Combines call tracking and attribution, so no separate CallRail-style tool
- Closed-loop view shows revenue per channel, not just lead counts
- Feeds real revenue back to Google and Meta bidding
Look elsewhere if: Shopify DTC brands and very small sites that need cheaper, ecommerce-native attribution (Triple Whale, Northbeam).
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Ruler Analytics vs Singular pricing
Ruler Analytics
- Small$400/mo$360/mo billed annually; up to 10k monthly visits
- Medium$668/mo$601/mo annually; 50k visits, data-driven attribution
- Large$1,326/mo$1,193/mo annually; up to 100k monthly visits
- Advanced$2,000/moFrom; 100k+ visits, marketing mix modelling, AI agent
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Ruler Analytics · Key features
- Call tracking with dynamic number insertion per visitor and campaign
- Form and live chat tracking tied to the original traffic source
- CRM sync that attributes closed revenue back to keywords and ads
- Offline conversion and revenue upload to ad platforms for smart bidding
- Multi-touch, data-driven and impression attribution models
- Marketing mix modelling with budget scenario planner on Advanced
Cons
- Starts at $400 a month, high for small businesses
- Priced on site visits, so traffic-heavy sites pay more
- No free plan or self-serve trial; demo required
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Ruler Analytics vs Singular: FAQ
Do Ruler Analytics and Singular have a free plan?
Ruler Analytics has no free plan. Singular has a free plan.