Rockerbox vs Supermetrics
Rockerbox and Supermetrics are both ad management & attribution tools. Rockerbox is aimed at enterprise, while Supermetrics is aimed at agencies and small businesses. Only Rockerbox has a free plan.
Marketing measurement combining MTA, MMM and incrementality
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Freemium · $150 | Paid |
| Starting price | $150/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Enterprise | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2014 | FI · 2013 |
| Rating | — | — |
Choose Rockerbox if
Brands with diverse channels.
- Comprehensive measurement
- Offline channels
- Warehouse access
Look elsewhere if: Small advertisers.
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Rockerbox vs Supermetrics pricing
Rockerbox
- Rockerbox Free$0Basic spend aggregation, Sheets templates
- Starterfrom $150/moShopify brands under $1M spend
- CustomCustomCollect, Track, Journey products
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Rockerbox · Key features
- MTA
- MMM
- Incrementality
- Data centralization
- Offline channels
- Warehouse export
Cons
- Expensive
- Complex
- Implementation
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Rockerbox vs Supermetrics: FAQ
Do Rockerbox and Supermetrics have a free plan?
Rockerbox has a free plan. Supermetrics has no free plan, a 14-day free trial.
Which is better for small businesses, Rockerbox or Supermetrics?
Supermetrics lists small businesses as a core audience, while Rockerbox is aimed more at enterprise.