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Rockerbox vs Singular

Rockerbox and Singular are both ad management & attribution tools. Rockerbox is aimed at enterprise, while Singular is aimed at small businesses and enterprise. Both have a free plan.

Rockerbox

Marketing measurement combining MTA, MMM and incrementality

Singular

Mobile and web attribution joined with ad cost data for true ROI

PricingFreemium · $150Freemium
Starting price$150/moNot published
Free planYesYes
Free trial——
Built forEnterpriseSmall businesses, Enterprise, Agencies
Platformswebweb
CountryUS · 2014US · 2014
Rating——

Choose Rockerbox if

Brands with diverse channels.

  • Comprehensive measurement
  • Offline channels
  • Warehouse access

Look elsewhere if: Small advertisers.

Choose Singular if

Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.

  • Strong reconciliation of ad spend with revenue for real ROAS
  • Transparent usage pricing, including a generous free tier
  • Wide coverage beyond mobile: web, CTV and console attribution

Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).

Rockerbox vs Singular pricing

Rockerbox

  • Rockerbox Free$0Basic spend aggregation, Sheets templates
  • Starterfrom $150/moShopify brands under $1M spend
  • CustomCustomCollect, Track, Journey products

Singular

  • Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
  • Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
  • EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO

Rockerbox · Key features

  • MTA
  • MMM
  • Incrementality
  • Data centralization
  • Offline channels
  • Warehouse export

Cons

  • Expensive
  • Complex
  • Implementation

Singular · Key features

  • Mobile, web, cross-device, CTV and PC or console attribution
  • SKAdNetwork attribution and conversion modeling for iOS campaigns
  • Cost aggregation from more than 1,200 ad networks and sources
  • Creative IQ reporting at the level of individual ad creatives
  • Fraud prevention that blocks fake installs before you pay for them
  • Deep linking, smart banners and web-to-app or QR-to-app flows

Cons

  • Dense interface with a real learning curve for small teams
  • Advanced features like 365-day cohorts and SSO need Enterprise
  • Smaller partner ecosystem than AppsFlyer

Rockerbox vs Singular: FAQ

Do Rockerbox and Singular have a free plan?

Yes, both Rockerbox and Singular have a free plan; paid plans add more usage and features.

Which is better for small businesses, Rockerbox or Singular?

Singular lists small businesses as a core audience, while Rockerbox is aimed more at enterprise.

Not sure yet?