Retool vs UserGuiding
Retool and UserGuiding are both no-code & low-code tools. Retool is aimed at developers and enterprise, while UserGuiding is aimed at small businesses and enterprise. Retool costs less, from $12/mo versus $249/mo for UserGuiding. Only Retool has a free plan.
Internal tools built fast
No-code product onboarding and in-app guides
| Pricing | Freemium · $12 | Paid · $249 |
| Starting price | $12/mo | $249/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Developers, Enterprise | Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2017 | TR · 2017 |
| Rating | — | — |
Choose Retool if
Engineering and operations teams at startups and enterprises who need internal tools fast.
- Fastest way to build internal tools
- Rich component library and connectors
- Free for 5 users
Look elsewhere if: Customer-facing apps or non-technical builders without SQL/JS basics.
Choose UserGuiding if
SMB and mid-market SaaS teams that want onboarding flows without engineering time.
- Cheaper than Appcues and Pendo
- Fast to build without engineers
- Good template library
Look elsewhere if: Mobile apps or enterprises needing deep product analytics.
Retool vs UserGuiding pricing
Retool
- Free$0Up to 5 users, 500 workflow runs/mo
- Team$12/builder/mo$10 billed annually; internal users $7 ($5); 5,000 runs/mo
- Business$65/builder/mo$50 billed annually; internal users $18 ($15); audit logs
- EnterpriseCustomSSO, SCIM, Git, up to 6 instances
UserGuiding
- Starter$249/moBilled yearly ($2,988/yr); 2,000 MAU, 15 guides
- Growth$499/moBilled yearly ($5,988/yr); 2,000 MAU, session replay
- EnterpriseCustomCustom MAU, SSO, SLA; billed yearly
Retool · Key features
- 100+ components with drag-and-drop layout
- Native connectors to databases and APIs; SQL and JS everywhere
- Retool Workflows for automation and cron
- Retool Mobile for native internal apps
- AI components and Retool Agents
- Permissions, audit logs, source control and self-hosting (Enterprise)
Cons
- Per-user pricing adds up for large orgs
- Complex apps hit the limits of the model
- JavaScript knowledge needed for real logic
UserGuiding · Key features
- Interactive guides and product tours via Chrome extension
- Onboarding checklists and hotspots
- Announcements, banners and modals
- NPS and in-app surveys
- Resource center widget
- Segmentation and analytics on guide performance
Cons
- Web only, no mobile SDK
- Analytics lighter than Pendo or Userpilot
- MAU-based pricing grows with usage
Retool vs UserGuiding: FAQ
Which is cheaper, Retool or UserGuiding?
Retool starts at $12/mo and UserGuiding at $249/mo. Both prices are checked on the vendors' own pricing pages.
Do Retool and UserGuiding have a free plan?
Retool has a free plan. UserGuiding has no free plan, a 14-day free trial.
Which is better for small businesses, Retool or UserGuiding?
UserGuiding lists small businesses as a core audience, while Retool is aimed more at developers and enterprise.