Reply.io vs Smartlead
Reply.io and Smartlead are both sales engagement & outbound tools. Reply.io is aimed at small businesses and agencies, while Smartlead is aimed at agencies and small businesses. Smartlead costs less, from $39/mo versus $59/mo for Reply.io.
Multichannel cold outreach with an AI SDR for B2B sales teams
Cold email infrastructure for agencies
| Pricing | Paid · $59 | Paid · $39 |
| Starting price | $59/mo | $39/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Agencies, Freelancers | Agencies, Small businesses |
| Platforms | web | web |
| Country | — · 2014 | US · 2022 |
| Rating | — | — |
Choose Reply.io if
SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.
- Email, LinkedIn and calls in one sequence builder
- Pricing by active contacts with unlimited sends
- Deliverability tooling and domain buying built in
Look elsewhere if: Large enterprise sales orgs needing deep forecasting and governance, or teams that only send cold email (Outreach or Instantly).
Choose Smartlead if
Lead generation agencies and high-volume senders.
- Built for agencies
- Unlimited mailboxes
- Strong API
Look elsewhere if: Teams wanting personalization-led multichannel (lemlist).
Reply.io vs Smartlead pricing
Reply.io
- Email Volume$59/mo$49 billed annually; 1,000 active contacts, unlimited emails
- Multichannel$99/user/mo$89 billed annually; email, LinkedIn, calls, SMS, 5 mailboxes
- AI SDR$500/moBilled annually; Jason AI SDR, 1,000 active contacts
- Agency Core$210/moUnlimited client workspaces and users; LinkedIn $69/account
Smartlead
- Base$39/mo$32 billed annually; 2,000 contacts, 6,000 sends
- Pro$94/mo$78 billed annually; 30,000 contacts, 90,000 sends
- Unlimited Smart$174/mo$144 billed annually; 150,000 sends
- Unlimited Prime$379/mo$315 billed annually; 500,000 sends
Reply.io · Key features
- Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp tasks
- Jason AI SDR that prospects, writes emails and handles replies
- Built-in B2B contact database with intent and technology filters
- Unlimited mailboxes with inbox rotation, warm-up and health checks
- Domain and mailbox purchase with SPF, DKIM and DMARC setup
- AI reply categorization, icebreakers and sequence builder
Cons
- LinkedIn, calls and data credits add up as paid add-ons
- AI SDR plan is expensive for small teams
- Interface has many settings and takes time to learn
Smartlead · Key features
- Unlimited mailboxes and rotation
- AI-driven warm-up
- Master inbox for replies
- Sub-sequences based on reply intent
- White-label client portal
- API and webhooks
Cons
- Email only
- UI less polished
- Deliverability depends on setup
Reply.io vs Smartlead: FAQ
Which is cheaper, Reply.io or Smartlead?
Smartlead starts at $39/mo and Reply.io at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do Reply.io and Smartlead have a free plan?
Reply.io has no free plan, a 14-day free trial. Smartlead has no free plan, a 14-day free trial.