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ReferralCandy vs WP Referral Clarity

ReferralCandy and WP Referral Clarity are both affiliate & referral programs tools. ReferralCandy is aimed at E-commerce, while WP Referral Clarity is aimed at small businesses and E-commerce. WP Referral Clarity costs less, from $6.58/mo versus $39/mo for ReferralCandy.

ReferralCandy

Customer referral programs for online stores

WP Referral Clarity

Shows AffiliateWP affiliates their pending referrals and why each one waits

PricingPaid · $39Paid · $7
Starting price$39/mo$6.58/mo
Free planNoNo
Free trial7 days—
Built forE-commerceSmall businesses, E-commerce
Platformswebweb
CountrySG · 2009US
Rating——

Choose ReferralCandy if

E-commerce stores wanting referral programs.

  • Easy for stores
  • Automated
  • Proven growth tactic

Look elsewhere if: SaaS (Rewardful).

Choose WP Referral Clarity if

ReferralCandy vs WP Referral Clarity pricing

ReferralCandy

  • Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
  • Grow$79/mo+ 3.5% success fee
  • Scale$249/mo+ 1.5% success fee
  • Enterprise$799/mo+ 0.25% success fee; dedicated account manager

WP Referral Clarity

    ReferralCandy · Key features

    • Post-purchase referral invitations
    • Friend discounts and referrer rewards
    • Widgets and emails
    • Fraud detection
    • Analytics
    • E-commerce integrations

    Cons

    • Commission on referral sales
    • Limited to e-commerce
    • Basic customization

    WP Referral Clarity · Key features

      ReferralCandy vs WP Referral Clarity: FAQ

      Which is cheaper, ReferralCandy or WP Referral Clarity?

      WP Referral Clarity starts at $6.58/mo and ReferralCandy at $39/mo. Both prices are checked on the vendors' own pricing pages.

      Do ReferralCandy and WP Referral Clarity have a free plan?

      ReferralCandy has no free plan, a 7-day free trial. WP Referral Clarity has no free plan.

      Which is better for small businesses, ReferralCandy or WP Referral Clarity?

      WP Referral Clarity lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.

      Not sure yet?

      ReferralCandy vs WP Referral Clarity (2026): Pricing and Features