ReferralCandy vs Viral Loops
ReferralCandy and Viral Loops are both affiliate & referral programs tools. ReferralCandy is aimed at E-commerce, while Viral Loops is aimed at small businesses and creators. ReferralCandy costs less, from $39/mo versus $49/mo for Viral Loops.
Customer referral programs for online stores
Referral campaigns and viral waitlists
| Pricing | Paid · $39 | Paid · $49 |
| Starting price | $39/mo | $49/mo |
| Free plan | No | No |
| Free trial | 7 days | 14 days |
| Built for | E-commerce | Small businesses, Creators |
| Platforms | web | web |
| Country | SG · 2009 | GR · 2016 |
| Rating | — | — |
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
Choose Viral Loops if
Startups and marketers running launch or referral campaigns.
- Ready-made templates
- Great for launches
- Easy to deploy
Look elsewhere if: Ongoing affiliate programs.
ReferralCandy vs Viral Loops pricing
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
Viral Loops
- Start-up$49/mo$35/mo billed annually; 1,000 participants
- Plus$139/mo$99/mo billed annually; 5,000 participants
- Growing$159/moBilled annually; 10,000 participants
- Power$399/mo$279/mo billed annually; 25,000 participants
- EnterpriseCustom25,000+ participants
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
Viral Loops · Key features
- Prelaunch waitlist template
- Milestone referrals
- Giveaways and sweepstakes
- Newsletter referral programs
- Ambassador programs
- Widgets and integrations
Cons
- Participant limits
- Less customizable
- Pricing per tier
ReferralCandy vs Viral Loops: FAQ
Which is cheaper, ReferralCandy or Viral Loops?
ReferralCandy starts at $39/mo and Viral Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do ReferralCandy and Viral Loops have a free plan?
ReferralCandy has no free plan, a 7-day free trial. Viral Loops has no free plan, a 14-day free trial.
Which is better for small businesses, ReferralCandy or Viral Loops?
Viral Loops lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.