ReferralCandy vs Tapfiliate
ReferralCandy and Tapfiliate are both affiliate & referral programs tools. ReferralCandy is aimed at E-commerce, while Tapfiliate is aimed at E-commerce and small businesses. ReferralCandy costs less, from $39/mo versus $89/mo for Tapfiliate.
Customer referral programs for online stores
Affiliate and referral tracking software for SaaS and e-commerce
| Pricing | Paid · $39 | Paid · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | No | No |
| Free trial | 7 days | 7 days |
| Built for | E-commerce | E-commerce, Small businesses, Agencies |
| Platforms | web | web |
| Country | SG · 2009 | NL · 2014 |
| Rating | — | — |
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
Choose Tapfiliate if
E-commerce stores and SaaS companies that need flexible tracking, coupon attribution and commission models beyond Stripe.
- Works for both e-commerce and SaaS billing setups
- Coupon tracking credits influencers without a click
- Flexible commission models, including multi-level
Look elsewhere if: Early-stage SaaS on Stripe that wants the cheapest simple referral tool (Rewardful, Tolt, PromoteKit).
ReferralCandy vs Tapfiliate pricing
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
Tapfiliate
- Launch$89/mo$74/mo billed annually; 50 affiliates, 500 conversions/mo
- Scale$179/mo$149/mo billed annually; unlimited affiliates, 10k conversions
- EnterpriseCustom30-day trial; unlimited team members, tailored limits
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
Tapfiliate · Key features
- Click, coupon code, postback and API-based conversion tracking
- Percentage, fixed, tiered, recurring and lifetime commissions
- Multi-level commissions for sub-affiliate recruitment
- White-label affiliate portal on your own domain
- Automation and bulk actions for approvals, commissions and payouts
- In-platform messenger and branded recruitment links
Cons
- Higher entry price than Rewardful, Tolt or PromoteKit
- Launch plan caps programs at 50 affiliates
- Click and conversion overages raise costs for busy programs
ReferralCandy vs Tapfiliate: FAQ
Which is cheaper, ReferralCandy or Tapfiliate?
ReferralCandy starts at $39/mo and Tapfiliate at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do ReferralCandy and Tapfiliate have a free plan?
ReferralCandy has no free plan, a 7-day free trial. Tapfiliate has no free plan, a 7-day free trial.
Which is better for small businesses, ReferralCandy or Tapfiliate?
Tapfiliate lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.