Rainbrand vs Recraft
Rainbrand and Recraft are both AI image & video generation tools. Rainbrand is aimed at agencies and small businesses, while Recraft is aimed at agencies and creators. Recraft costs less, from $12/mo versus $20/mo for Rainbrand. Only Recraft has a free plan.
Versioned brand context that AI agents can query and check against
AI design tool for brand-consistent vectors and images
| Pricing | Paid · $20 | Freemium · $12 |
| Starting price | $20/mo | $12/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Agencies, Small businesses, Developers, Creators | Agencies, Creators |
| Platforms | web | web |
| Country | — | GB · 2022 |
| Rating | — | — |
Choose Rainbrand if
Agencies and marketing teams that generate content with AI agents and need every output to follow the same versioned brand rules.
- Works inside existing agents instead of replacing them
- API and MCP access included on every plan
- Unlimited seats from the $35 Pro plan
Look elsewhere if: Teams that design mostly by hand in one editor or only need brand voice for text (Canva, Jasper).
Choose Recraft if
Designers needing vectors and brand-consistent assets.
- True vector output
- Style consistency for brands
- Designer-focused tools
Look elsewhere if: Photorealistic art generation (Midjourney).
Rainbrand vs Recraft pricing
Rainbrand
- Plus$20/mo1 seat, 5,000 credits, 50 assets; 10% off billed annually
- Pro$35/moUnlimited seats, 10,000 shared credits, 100 assets
- Max$50/moUnlimited seats, 20,000 credits, 200 assets, 40 new brands
- Scale$65/moUnlimited seats, 30,000 credits, 300 assets, 60 new brands
- EnterpriseCustomVolume beyond 10,000 assets or 2,000 new brands
Recraft
- Free$0Daily credits, public images, no commercial rights
- Basic$12/mo$10/mo yearly; 1,000 credits, commercial use
- Pro$20/mo$16/mo yearly; 2,000 credits, tiers up to 16,000
- Teams$22/seat/mo$18/mo yearly; min 3 seats, 2,000 credits, SSO
Rainbrand · Key features
- Brand context built from websites, PDFs, logos, fonts and Instagram
- Task-specific Briefs with the guidance and assets an agent needs
- Reviews with verdicts, reasons and evidence on logo, colour and copy
- Versioned brand edits that are reviewed before they apply
- AI Gateway for image and video generation from a Brief
- MCP server plus skills and plugins for Claude and Cursor
Cons
- No ongoing free plan, only a one-time 1,000-credit grant
- Monthly caps on assets, reviews and new brands per plan
- Plan credits do not roll over month to month
Recraft · Key features
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
Rainbrand vs Recraft: FAQ
Which is cheaper, Rainbrand or Recraft?
Recraft starts at $12/mo and Rainbrand at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Rainbrand and Recraft have a free plan?
Rainbrand has no free plan. Recraft has a free plan.
Which is better for small businesses, Rainbrand or Recraft?
Rainbrand lists small businesses as a core audience, while Recraft is aimed more at agencies and creators.