Plain vs Tori
Plain and Tori are both customer support tools. Plain is aimed at developers and small businesses, while Tori is aimed at small businesses and developers. Tori costs less, from $35/mo versus $45/mo for Plain. Both have a free plan.
Support tool built for B2B and technical teams
AI support agent from TalkJS that cites sources and hands off cleanly
| Pricing | Freemium · $45 | Freemium · $35 |
| Starting price | $45/mo | $35/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Developers, Small businesses | Small businesses, Developers, Enterprise |
| Platforms | web | web |
| Country | GB · 2020 | NL |
| Rating | — | — |
Choose Plain if
B2B and developer-focused SaaS.
- Built for B2B support in Slack
- Developer-friendly API
- Modern, fast UI
Look elsewhere if: High-volume consumer support (Zendesk, Gorgias).
Choose Tori if
SaaS teams that want an embeddable, customizable AI support agent grounded in their own documentation.
- Backed by an established chat infrastructure company
- Deep UI and behaviour customization through the SDK
- Free plan has no time limit
Look elsewhere if: Teams that need an agent tied into an existing helpdesk like Zendesk or Intercom (Fin by Intercom, Zendesk).
Plain vs Tori pricing
Plain
- Foundation$45/user/moBilled annually; up to 5 seats, 1,000 AI credits/mo
- Horizon$99/user/moBilled annually; 3-10 seats, 2,500 AI credits, SLAs, Teams
- FrontierCustomMultiple workspaces, SSO/SCIM, HIPAA
Tori
- Trial$0No time limit, 50 AI responses/mo, 1 seat, 1 agent
- Basic$35/mo300 AI responses/mo, 2 seats, 1 agent
- Standard$140/mo1,400 AI responses/mo, 3 seats, 3 agents
- Growth$550/mo6,000 AI responses/mo, 7 seats, 5 agents
- EnterpriseCustomContact sales
Plain · Key features
- Unified inbox for Slack, Teams, email, Discord, chat
- Customer context via API
- Tiers, SLAs and routing
- AI triage and drafting
- Linear and Jira integration
- API-first architecture
Cons
- Per-seat pricing
- Less suited for B2C volume
- Younger product
Tori · Key features
- Learns from docs, help centers, websites or any URL and stays in sync
- Answers grounded in your content with source citations
- Flags uncertainty and escalates when confidence is low
- Human handoff with conversation history and sources in one thread
- Ready-made chat UI, full SDK and API built on TalkJS
- Setup with one script tag or an API key
Cons
- No named helpdesk or CRM integrations such as Zendesk
- Response caps per plan, with overage terms not stated
- No separate pricing page; plans are listed on the homepage
Plain vs Tori: FAQ
Which is cheaper, Plain or Tori?
Tori starts at $35/mo and Plain at $45/mo. Both prices are checked on the vendors' own pricing pages.
Do Plain and Tori have a free plan?
Yes, both Plain and Tori have a free plan; paid plans add more usage and features.