Happy Valley

Phrase vs Smartcat

Phrase and Smartcat are both translation & localization tools. Phrase is aimed at enterprise, while Smartcat is aimed at enterprise and small businesses. Phrase costs less, from $27/mo versus $100/mo for Smartcat.

Phrase

Enterprise localization and TMS

Smartcat

AI translation platform with a built-in marketplace of linguists

PricingPaid · $27Paid · $100
Starting price$27/mo$100/mo
Free planNoNo
Free trial14 days15 days
Built forEnterpriseEnterprise, Small businesses, Freelancers
Platformswebweb
CountryDE · 2012US · 2016
Rating——

Choose Phrase if

Enterprises.

  • Enterprise-grade
  • Full localization suite
  • AI features

Look elsewhere if: Small teams (Tolgee, Localazy).

Choose Smartcat if

Marketing, product and L&D teams that translate high volumes into many languages and want AI plus vetted human reviewers in one place.

  • AI translation and human review hiring live in one workspace
  • Unlimited seats make it easy to invite reviewers and stakeholders
  • Translation memory matches and repetitions are free

Look elsewhere if: Developer teams focused on app string localization (Lokalise, Crowdin) or buyers wanting a cheap monthly plan for occasional translation (DeepL).

Phrase vs Smartcat pricing

Phrase

  • Freelancer$27/moBilled annually; 1 TMS seat, 1M MTUs/yr
  • Software UI/UX$525/moBilled annually; 15 Strings seats, 1M managed words
  • Team$1,245/moBilled annually; unlimited TMS seats, 20 Strings seats
  • Professional (LSP)$525/moBilled annually; unlimited TMS seats, 15 Strings seats
  • BusinessCustomUnlimited TMS seats, 150 Strings seats

Smartcat

  • Adapt$1,200/yrUnlimited users, 100K Smartwords, 1 workspace
  • Accelerate$24,000/yrUnlimited users, 1M Smartwords, 1 workspace
  • Anticipate$60,000/yrUnlimited users, 2M Smartwords, 2 workspaces
  • AutonomousCustom6M Smartwords, 7 workspaces

Phrase · Key features

  • Software string localization
  • TMS for documents
  • AI and MT
  • Workflows
  • Vendor management
  • Integrations

Cons

  • Expensive
  • Complex
  • Overkill for small

Smartcat · Key features

  • AI translation into 280+ languages with translation memory reuse
  • AI Coworkers for translation, content updates, review and QA
  • Marketplace of 500,000+ linguists and 5,000+ agencies
  • Single invoice and automatic cost calculation for hired vendors
  • Glossaries and terminology control shared across projects
  • Connectors for WordPress, Webflow, Contentful, Figma and GitHub

Cons

  • No free plan and no monthly billing; plans are annual only
  • Large price jump from $1,200 to $24,000 a year
  • Smartword metering takes time to understand and forecast

Phrase vs Smartcat: FAQ

Which is cheaper, Phrase or Smartcat?

Phrase starts at $27/mo and Smartcat at $100/mo. Both prices are checked on the vendors' own pricing pages.

Do Phrase and Smartcat have a free plan?

Phrase has no free plan, a 14-day free trial. Smartcat has no free plan, a 15-day free trial.

Which is better for small businesses, Phrase or Smartcat?

Smartcat lists small businesses as a core audience, while Phrase is aimed more at enterprise.

Not sure yet?