Photoroom vs Runway
Photoroom and Runway are both AI image & video generation tools. Photoroom is aimed at E-commerce and small businesses, while Runway is aimed at creators and agencies. Photoroom costs less, from $12.99/mo versus $15/mo for Runway. Both have a free plan.
AI product photo editor for background removal and store images
AI video generation and editing suite
| Pricing | Freemium · $13 | Freemium · $15 |
| Starting price | $12.99/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses, Creators | Creators, Agencies |
| Platforms | web, ios, android | web |
| Country | FR | US · 2018 |
| Rating | — | — |
Choose Photoroom if
Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.
- Fast, accurate cutouts from a phone or the web app
- Built specifically for marketplace and store product photos
- Annual billing cuts Pro to about $7.50 a month
Look elsewhere if: Teams needing general marketing design or illustration (Canva, Adobe Firefly, Recraft).
Choose Runway if
Creative professionals and agencies producing AI-assisted video.
- Professional-grade generation quality
- Broad editing toolset
- Consistency controls for storytelling
Look elsewhere if: Simple talking-head videos (HeyGen, Synthesia).
Photoroom vs Runway pricing
Photoroom
- Free$0Core tools; watermark once the monthly free export limit is hit
- Pro$12.99/mo$89.99/yr; 8,000 AI credits, 1,000 exports a month
- Max$34.99/mo$250/yr; 25,000 credits, 3,000 exports, video, Shopify
- Ultra$99/mo$990/yr; 75,000 credits, 10,000 exports, 4K output
- EnterpriseCustomUsage-based; SLA, SSO and dedicated onboarding
Runway
- Free$0125 one-time credits, 5 GB storage
- Standard$15/user/mo$12 billed annually; 625 credits/mo, no watermark
- Pro$35/user/mo$28 billed annually; 2,250 credits/mo, voice clone
- Max$95/user/mo$76 billed annually; 9,500 credits/mo
Photoroom · Key features
- One-tap background removal with no credit cost under fair use
- AI Backgrounds and Product Staging for lifestyle product scenes
- AI Fashion Models and Virtual Try-On for apparel listings
- Batch editor that applies one template to hundreds of photos
- Video Generator for product ads on Max and above
- Brand kit, shared Spaces and up to 50 seats per plan
Cons
- AI credit costs vary by tool and are hard to forecast
- Free exports get a watermark after the monthly export limit
- Shopify sync and video need the $34.99 Max plan
Runway · Key features
- Text and image to video with Gen-4
- Character and scene consistency with References
- Act-One performance capture
- Video editing with prompts (Aleph)
- Green screen, inpainting, motion tracking
- Upscaling and audio tools
Cons
- Credits deplete quickly
- Generation length limits
- Learning curve for best results
Photoroom vs Runway: FAQ
Which is cheaper, Photoroom or Runway?
Photoroom starts at $12.99/mo and Runway at $15/mo. Both prices are checked on the vendors' own pricing pages.
Do Photoroom and Runway have a free plan?
Yes, both Photoroom and Runway have a free plan; paid plans add more usage and features.
Which is better for small businesses, Photoroom or Runway?
Photoroom lists small businesses as a core audience, while Runway is aimed more at creators and agencies.