Pendo vs Scribe
Pendo and Scribe are both product adoption & onboarding tools. Pendo is aimed at enterprise, while Scribe is aimed at small businesses and enterprise. Both have a free plan.
Product analytics, guides and feedback in one
Auto-generated step-by-step guides and SOPs from screen activity
| Pricing | Freemium | Freemium · $17 |
| Starting price | Not published | $17/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise | Small businesses, Enterprise, Freelancers |
| Platforms | web, ios, android | web, windows, macos |
| Country | US · 2013 | US · 2019 |
| Rating | — | — |
Choose Pendo if
Mid-market and enterprise product organizations.
- Analytics and guidance in one
- Retroactive data capture
- Enterprise-ready
Look elsewhere if: Startups wanting simple onboarding (UserGuiding, Appcues).
Choose Scribe if
Operations, IT and enablement teams that need accurate screenshot-based SOPs and training guides without writing them by hand.
- Turns a ten-minute documentation task into a quick recording
- Guides are consistent and easy to update after UI changes
- Embeds cleanly in Confluence, Notion, SharePoint and help centers
Look elsewhere if: Teams that want narrated video explainers or in-app guided tours inside their product (Loom, Whatfix).
Pendo vs Scribe pricing
Pendo
- Free$0Up to 500 MAU, analytics and in-app guides
- BaseCustomProduct analytics, in-app guides, custom MAU
- CoreCustomAdds session replay
- UltimateCustomAdds NPS/surveys, Orchestrate, Listen, Data Sync
Scribe
- Basic$0Browser extension for web apps; share by link or embed
- Pro Personal$35/seat/mo$25 billed annually; desktop app, branding, redaction
- Pro Team$17/seat/mo$13 billed annually; 5-seat minimum, comments
- EnterpriseCustomSSO, auto PII/PHI redaction, roles, translations
Pendo · Key features
- Retroactive product analytics without tagging
- In-app guides and resource center
- Session replay
- NPS and feedback collection
- Product roadmaps
- AI insights
Cons
- Expensive at scale
- Complex to administer
- UI can be dense
Scribe · Key features
- Records clicks and keystrokes and writes each step automatically
- Annotated screenshots with manual editing and blur redaction
- Browser extension for Chrome and Edge plus Windows and Mac desktop app
- Combine multiple recordings into longer SOP documents
- Export to PDF, HTML and Markdown or embed in wikis
- Company branding on shared guides on Pro plans
Cons
- Desktop app recording requires a paid plan
- Pro Team needs at least five seats
- Whole team must be on the same plan
Pendo vs Scribe: FAQ
Do Pendo and Scribe have a free plan?
Yes, both Pendo and Scribe have a free plan; paid plans add more usage and features.
Which is better for small businesses, Pendo or Scribe?
Scribe lists small businesses as a core audience, while Pendo is aimed more at enterprise.