Orphex MCP vs Singular
Orphex MCP and Singular are both ad management & attribution tools. Orphex MCP is aimed at small businesses and agencies, while Singular is aimed at small businesses and enterprise. Both have a free plan.
MCP server that lets AI assistants read and act on ad accounts
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Freemium · $40 | Freemium |
| Starting price | $39.99/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies, E-commerce, Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | — | US · 2014 |
| Rating | — | — |
Choose Orphex MCP if
Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- Answers come from connected account data, not exports
- Changes run through a preview, with optional teammate approval
- Broad coverage across ads, analytics, commerce and app growth
Look elsewhere if: Teams that need scheduled dashboards and spreadsheet feeds rather than conversational analysis (Supermetrics, Triple Whale).
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Orphex MCP vs Singular pricing
Orphex MCP
- Free$0/mo250 reads, 50 writes/mo, 1 user, 1 brand, 3 account connections
- Read$39.99/moFrom 2,000 reads/mo, no writes, 10 users; $399.90/yr (2 months free)
- Action$149.99/moFrom 2,000 reads, 500 writes, 100 connections; $1,499.90/yr
- EnterpriseCustomCustom limits, contract billing and onboarding support
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Orphex MCP · Key features
- One MCP server for 50+ ad, analytics, commerce and app platforms
- Works with Claude, ChatGPT, Copilot, Grok, Cursor, VS Code and Gemini CLI
- Period comparisons that trace changes to specific campaigns
- Budget moves and pauses prepared as previews that need confirmation
- Optional teammate approval before any account change runs
- Skill Catalog with weekly reviews, creative checks and budget proposals
Cons
- Available actions vary by platform and plan
- Read plan has no write actions at all
- Paid tiers start at 10 users and 3 brands; higher limits cost more
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Orphex MCP vs Singular: FAQ
Do Orphex MCP and Singular have a free plan?
Yes, both Orphex MCP and Singular have a free plan; paid plans add more usage and features.