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Notra vs Otterly.AI

Notra and Otterly.AI are both SEO tools tools. Notra is aimed at small businesses and enterprise, while Otterly.AI is aimed at agencies and small businesses. Otterly.AI costs less, from $29/mo versus $100/mo for Notra. Only Notra has a free plan.

Notra

GEO platform that tracks and improves how AI engines recommend you

Otterly.AI

AI search visibility monitoring

PricingFreemium · $100Paid · $29
Starting price$100/mo$29/mo
Free planYesNo
Free trial—14 days
Built forSmall businesses, Enterprise, AgenciesAgencies, Small businesses
Platformswebweb
Country—AT · 2023
Rating——

Choose Notra if

B2B marketing teams and agencies that want to measure and improve how AI assistants recommend their brand.

  • Tracks many engines including Grok and DeepSeek
  • Free plan offers real AI traffic analytics
  • Combines monitoring and content creation in one tool

Look elsewhere if: Small sites that want cheap monitoring or a full classic SEO suite (Otterly.AI, Semrush).

Choose Otterly.AI if

Marketers optimizing for AI search.

  • Focused on AI search visibility
  • Affordable start
  • Clear reports

Look elsewhere if: Traditional SEO only.

Notra vs Otterly.AI pricing

Notra

  • Free$01M AI traffic events/mo
  • Starter$100/mo2,000 AI answers/mo, 1 project; $1,000/yr billed annually
  • Growth$250/mo6,000 AI answers/mo, 3 projects; $2,500/yr billed annually
  • Scale$550/mo12,000 AI answers/mo, 10 projects; $5,500/yr billed annually
  • EnterpriseCustomUnlimited usage, zero data retention included

Otterly.AI

  • Lite$29/mo$25 billed annually; 15 search prompts
  • Standard$189/mo$160 billed annually; 100 prompts
  • Premium$489/mo$422 billed annually; 400 prompts, API, MCP
  • EnterpriseCustomFrom 1,000 prompts

Notra · Key features

  • Mention rate and average position across ChatGPT, Claude, Gemini and more
  • Share of voice against direct and indirect competitors
  • AI Crawl Analytics attributing traffic from 66 known AI agents
  • Content gap analysis with opportunity scores
  • Full answer review with cited pages and simulated follow-ups
  • Write feature for guides, listicles, comparisons and social posts

Cons

  • Paid plans start at $100 a month ($1,000 billed yearly)
  • Starter covers only one project
  • Zero data retention costs 20% extra below Enterprise

Otterly.AI · Key features

  • Prompt monitoring
  • Citation tracking
  • Brand mentions
  • Competitor comparison
  • Reports
  • GEO insights

Cons

  • Young category
  • Prompt limits
  • Results vary by model

Notra vs Otterly.AI: FAQ

Which is cheaper, Notra or Otterly.AI?

Otterly.AI starts at $29/mo and Notra at $100/mo. Both prices are checked on the vendors' own pricing pages.

Do Notra and Otterly.AI have a free plan?

Notra has a free plan. Otterly.AI has no free plan, a 14-day free trial.

Not sure yet?

Notra vs Otterly.AI (2026): Pricing and Features