Northbeam vs Ruler Analytics
Northbeam and Ruler Analytics are both ad management & attribution tools. Northbeam is aimed at E-commerce and enterprise, while Ruler Analytics is aimed at small businesses and agencies. Ruler Analytics costs less, from $400/mo versus $1500/mo for Northbeam.
Multi-touch attribution for DTC brands
Closed-loop attribution and call tracking for lead-gen marketers
| Pricing | Paid · $1500 | Paid · $400 |
| Starting price | $1500/mo | $400/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | E-commerce, Enterprise | Small businesses, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2020 | GB |
| Rating | — | — |
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Choose Ruler Analytics if
Lead-generation businesses and agencies whose sales close on the phone or in a CRM and who need revenue-level attribution per channel.
- Combines call tracking and attribution, so no separate CallRail-style tool
- Closed-loop view shows revenue per channel, not just lead counts
- Feeds real revenue back to Google and Meta bidding
Look elsewhere if: Shopify DTC brands and very small sites that need cheaper, ecommerce-native attribution (Triple Whale, Northbeam).
Northbeam vs Ruler Analytics pricing
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Ruler Analytics
- Small$400/mo$360/mo billed annually; up to 10k monthly visits
- Medium$668/mo$601/mo annually; 50k visits, data-driven attribution
- Large$1,326/mo$1,193/mo annually; up to 100k monthly visits
- Advanced$2,000/moFrom; 100k+ visits, marketing mix modelling, AI agent
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Ruler Analytics · Key features
- Call tracking with dynamic number insertion per visitor and campaign
- Form and live chat tracking tied to the original traffic source
- CRM sync that attributes closed revenue back to keywords and ads
- Offline conversion and revenue upload to ad platforms for smart bidding
- Multi-touch, data-driven and impression attribution models
- Marketing mix modelling with budget scenario planner on Advanced
Cons
- Starts at $400 a month, high for small businesses
- Priced on site visits, so traffic-heavy sites pay more
- No free plan or self-serve trial; demo required
Northbeam vs Ruler Analytics: FAQ
Which is cheaper, Northbeam or Ruler Analytics?
Ruler Analytics starts at $400/mo and Northbeam at $1500/mo. Both prices are checked on the vendors' own pricing pages.
Do Northbeam and Ruler Analytics have a free plan?
Northbeam has no free plan. Ruler Analytics has no free plan.
Which is better for small businesses, Northbeam or Ruler Analytics?
Ruler Analytics lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.