Northbeam vs Orphex MCP
Northbeam and Orphex MCP are both ad management & attribution tools. Northbeam is aimed at E-commerce and enterprise, while Orphex MCP is aimed at small businesses and agencies. Orphex MCP costs less, from $39.99/mo versus $1500/mo for Northbeam. Only Orphex MCP has a free plan.
Multi-touch attribution for DTC brands
MCP server that lets AI assistants read and act on ad accounts
| Pricing | Paid · $1500 | Freemium · $40 |
| Starting price | $1500/mo | $39.99/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | E-commerce, Enterprise | Small businesses, Agencies, E-commerce, Enterprise |
| Platforms | web | web |
| Country | US · 2020 | — |
| Rating | — | — |
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Choose Orphex MCP if
Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- Answers come from connected account data, not exports
- Changes run through a preview, with optional teammate approval
- Broad coverage across ads, analytics, commerce and app growth
Look elsewhere if: Teams that need scheduled dashboards and spreadsheet feeds rather than conversational analysis (Supermetrics, Triple Whale).
Northbeam vs Orphex MCP pricing
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Orphex MCP
- Free$0/mo250 reads, 50 writes/mo, 1 user, 1 brand, 3 account connections
- Read$39.99/moFrom 2,000 reads/mo, no writes, 10 users; $399.90/yr (2 months free)
- Action$149.99/moFrom 2,000 reads, 500 writes, 100 connections; $1,499.90/yr
- EnterpriseCustomCustom limits, contract billing and onboarding support
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Orphex MCP · Key features
- One MCP server for 50+ ad, analytics, commerce and app platforms
- Works with Claude, ChatGPT, Copilot, Grok, Cursor, VS Code and Gemini CLI
- Period comparisons that trace changes to specific campaigns
- Budget moves and pauses prepared as previews that need confirmation
- Optional teammate approval before any account change runs
- Skill Catalog with weekly reviews, creative checks and budget proposals
Cons
- Available actions vary by platform and plan
- Read plan has no write actions at all
- Paid tiers start at 10 users and 3 brands; higher limits cost more
Northbeam vs Orphex MCP: FAQ
Which is cheaper, Northbeam or Orphex MCP?
Orphex MCP starts at $39.99/mo and Northbeam at $1500/mo. Both prices are checked on the vendors' own pricing pages.
Do Northbeam and Orphex MCP have a free plan?
Northbeam has no free plan. Orphex MCP has a free plan.
Which is better for small businesses, Northbeam or Orphex MCP?
Orphex MCP lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.