Moz Pro vs Surfer
Moz Pro and Surfer are both SEO tools tools. Moz Pro is aimed at small businesses and agencies, while Surfer is aimed at agencies and creators.
SEO and AI visibility toolset for keyword, link and rank research
Content optimization against the SERP
| Pricing | Paid · $49 | Paid · $49 |
| Starting price | $49/mo | $49/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Agencies, Freelancers | Agencies, Creators |
| Platforms | web | web |
| Country | US · 2004 | PL · 2017 |
| Rating | — | — |
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Choose Surfer if
Content teams producing SEO articles at scale.
- Clear, actionable on-page guidance
- Speeds up briefs and optimization
- Integrates with Google Docs and WordPress
Look elsewhere if: Technical SEO (Screaming Frog) or backlinks (Ahrefs).
Moz Pro vs Surfer pricing
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Surfer
- Discovery$49/moBilled yearly; 120 documents, track 10 pages
- Standard$99/moBilled yearly; 360 docs, 25 AI prompts, 3 seats
- Pro$182/moBilled yearly; 50 AI prompts daily, 5 seats
- Peace of Mind$299/moBilled yearly; 100 AI prompts, 10 seats, API
- AI Search Analytics$82/moBilled yearly; 50 AI prompts, 5 brand spaces
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Surfer · Key features
- Content Editor with real-time score
- SERP analysis of top competitors
- Content audit for existing pages
- Topical maps and clustering
- AI article drafts
- AI Tracker for AI search visibility
Cons
- Can produce formulaic content
- Expensive for individuals
- Doesn't cover links or technical SEO
Moz Pro vs Surfer: FAQ
Do Moz Pro and Surfer have a free plan?
Moz Pro has no free plan. Surfer has no free plan.
Which is better for small businesses, Moz Pro or Surfer?
Moz Pro lists small businesses as a core audience, while Surfer is aimed more at agencies and creators.