Moz Pro vs Sitebulb
Moz Pro and Sitebulb are both SEO tools tools. Moz Pro is aimed at small businesses and agencies, while Sitebulb is aimed at agencies. Sitebulb costs less, from $18/mo versus $49/mo for Moz Pro.
SEO and AI visibility toolset for keyword, link and rank research
Visual website auditing
| Pricing | Paid · $49 | Paid · $18 |
| Starting price | $49/mo | $18/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies, Freelancers | Agencies |
| Platforms | web | macos, windows, web |
| Country | US · 2004 | GB · 2017 |
| Rating | — | — |
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Choose Sitebulb if
SEOs who want actionable, explained audits.
- Excellent explanations and prioritization
- Great visuals for clients
- Strong JS rendering
Look elsewhere if: Users needing custom extraction (Screaming Frog).
Moz Pro vs Sitebulb pricing
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Sitebulb
- Lite$18/moDesktop, 1 user, 10,000 URLs per audit; save 15% yearly
- Pro$42/moDesktop, 500k URLs per audit; extra users +$11/mo
- Cloudfrom $125/moCloud crawling, 2+ users, teams
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Sitebulb · Key features
- Prioritized hints with explanations
- Visual crawl maps and graphs
- JavaScript rendering
- Accessibility and structured data audits
- Large site crawling
- Cloud collaboration
Cons
- Less flexible extraction than Screaming Frog
- Cloud is expensive
- Desktop resource usage
Moz Pro vs Sitebulb: FAQ
Which is cheaper, Moz Pro or Sitebulb?
Sitebulb starts at $18/mo and Moz Pro at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Moz Pro and Sitebulb have a free plan?
Moz Pro has no free plan. Sitebulb has no free plan, a 14-day free trial.
Which is better for small businesses, Moz Pro or Sitebulb?
Moz Pro lists small businesses as a core audience, while Sitebulb is aimed more at agencies.