Mixpanel vs Simple Analytics
Mixpanel and Simple Analytics are both analytics tools. Mixpanel is aimed at developers and small businesses, while Simple Analytics is aimed at small businesses and freelancers. Both have a free plan.
Event-based product analytics with replays, experiments and AI agents
Privacy-first analytics from the Netherlands
| Pricing | Freemium | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Developers, Small businesses, Enterprise | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2009 | NL · 2018 |
| Rating | — | — |
Choose Mixpanel if
Product-led SaaS and mobile teams that want self-serve funnels, retention and experiments on event data.
- Generous free plan with unlimited seats and 1M events
- Fast, self-serve reports that non-analysts can build
- Replays, experiments and flags reduce tool sprawl
Look elsewhere if: Marketing teams that only need traffic and acquisition reports, or developers wanting open-source self-hosting (Google Analytics, PostHog).
Choose Simple Analytics if
Privacy-focused sites.
- Strong privacy stance
- AI assistant
- Simple
Look elsewhere if: Product analytics.
Mixpanel vs Simple Analytics pricing
Mixpanel
- Free$01M events/mo, 10K session replays, unlimited seats
- Growth$0/moFirst 1M events free; 1.5M events $140/mo ($100 annual)
- Growth 10M$1,176/mo10M events; $840/mo billed annually
- EnterpriseCustomAnomaly detection, HIPAA, data governance, 24/7 support
Simple Analytics
- Free$0Hobby sites: 1 user, 5 websites, 1 month history
- Self-servefrom $20/mo100k pageviews, slider to 2.5M; +$20/mo per extra user
- EnterpriseCustomAssisted 30-day proof of concept alongside GA4
Mixpanel · Key features
- Insights, Funnels, Retention and Flows reports without SQL
- Session Replay and heatmaps linked to analytics events
- Experiments and Feature Flags in the same platform
- Metric Trees for mapping KPIs to their drivers
- Warehouse connectors for Snowflake, BigQuery and Databricks
- Mixpanel Agent in Slack and an MCP server for AI assistants
Cons
- Event-based pricing climbs quickly past a few million events
- Requires a disciplined tracking plan to stay useful
- Advanced governance and anomaly detection are Enterprise only
Simple Analytics · Key features
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
Mixpanel vs Simple Analytics: FAQ
Do Mixpanel and Simple Analytics have a free plan?
Yes, both Mixpanel and Simple Analytics have a free plan; paid plans add more usage and features.