Metricool vs Sociality.io
Metricool and Sociality.io are both social media management tools. Metricool is aimed at small businesses and agencies, while Sociality.io is aimed at agencies and small businesses. Metricool costs less, from $25/mo versus $49/mo for Sociality.io. Both have a free plan.
Social analytics and planning for agencies
Social media dashboard and MCP data layer for agencies and brands
| Pricing | Freemium · $25 | Freemium · $49 |
| Starting price | $25/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | ES · 2015 | GB · 2015 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Sociality.io if
Agencies and brand teams that want publishing, reporting and competitor benchmarks in one tool without per-seat fees.
- Competitor benchmarking is built in rather than sold as an add-on
- Free Starter tier lets you test with real account data
- No per-seat pricing, which suits agencies with many collaborators
Look elsewhere if: Enterprises that need deep social listening, CRM-grade case management or hundreds of native integrations (Sprout Social, Hootsuite).
Metricool vs Sociality.io pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Sociality.io
- Starter$01,000 one-time credits, 30-day data retention
- Growth$49/mo2,000 credits/mo; 5k, 10k and 20k credit tiers available
- ScaleCustomCustom limits, SSO, IP allowlists, activity logs
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Sociality.io · Key features
- Shared content calendar with approval workflows and native post previews
- Unified inbox for comments, direct messages and mentions
- Competitor analysis covering follower growth, content and engagement
- Scheduled reports exported to PowerPoint and Excel
- Organic versus promoted post comparison for Instagram
- Brand mention listening with sentiment and email alerts
Cons
- Credit model makes monthly cost harder to predict than flat plans
- Small team compared with Hootsuite or Sprout Social
- Listening is lighter than dedicated social listening suites
Metricool vs Sociality.io: FAQ
Which is cheaper, Metricool or Sociality.io?
Metricool starts at $25/mo and Sociality.io at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Sociality.io have a free plan?
Yes, both Metricool and Sociality.io have a free plan; paid plans add more usage and features.