Metricool vs Sendible
Metricool and Sendible are both social media management tools. Metricool is aimed at small businesses and agencies, while Sendible is aimed at agencies and small businesses. Metricool costs less, from $25/mo versus $35/mo for Sendible. Only Metricool has a free plan.
Social analytics and planning for agencies
Social media scheduling and reporting built for agencies
| Pricing | Freemium · $25 | Paid · $35 |
| Starting price | $25/mo | $35/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies | Agencies, Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | ES · 2015 | GB · 2009 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Sendible if
Small and mid-size agencies that manage many client brands and want approvals, client reporting and unlimited users without per-seat pricing.
- Unlimited users on every plan, priced by workspace instead of seat
- Strong client separation and password-free account onboarding
- Approvals and branded reports fit agency workflows
Look elsewhere if: Solo creators who want a free tier, or enterprises that need deep listening and analytics (Buffer, Sprout Social).
Metricool vs Sendible pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Sendible
- Core$35/mo1 workspace, 6 profiles, unlimited users; $30/mo billed annually
- Plus$99/mo3 workspaces, 18 profiles, approvals; $84/mo billed annually
- Premium$199/mo7 workspaces, 42 profiles, branded reports; $169/mo annually
- Elite$299/mo15 workspaces, 90 profiles, white label add-on; $254/mo annually
- Enterprise$750/mo50 workspaces, 300 profiles, SSO; $638/mo billed annually
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Sendible · Key features
- Workspaces that keep each client, brand or location separate
- Client Connect so clients link accounts without sharing passwords
- Unified calendar with bulk scheduling and Smart Compose for multiple profiles
- Evergreen content queue that recycles top-performing posts automatically
- Priority Inbox for comments, messages and mentions across profiles
- Assignment and approval workflows from the Plus plan upward
Cons
- No free plan, and Core is limited to six profiles in one workspace
- A seventh profile forces a jump from $35 to $99 per month
- Social listening and analytics are lighter than Sprout Social
Metricool vs Sendible: FAQ
Which is cheaper, Metricool or Sendible?
Metricool starts at $25/mo and Sendible at $35/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Sendible have a free plan?
Metricool has a free plan. Sendible has no free plan, a 14-day free trial.