Metabase vs Zoho Analytics
Metabase and Zoho Analytics are both BI & dashboards tools. Metabase is aimed at small businesses and developers, while Zoho Analytics is aimed at small businesses and enterprise. Zoho Analytics costs less, from $30/mo versus $100/mo for Metabase. Both have a free plan.
Open-source BI anyone can use
Self-service BI with AI assistant Zia and 500+ data connectors
| Pricing | Open source · $100 | Freemium · $30 |
| Starting price | $100/mo | $30/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 15 days |
| Built for | Small businesses, Developers | Small businesses, Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | US · 2015 | IN |
| Rating | — | — |
Choose Metabase if
Startups and mid-size companies wanting quick, affordable BI; developers embedding analytics.
- Free open-source edition is genuinely usable
- Easy for non-analysts
- Wide database support
Look elsewhere if: Enterprises needing advanced modeling and governance (Looker, Power BI).
Choose Zoho Analytics if
SMBs and mid-size companies, especially Zoho users, that want self-service dashboards and AI-assisted analysis without a large BI budget.
- Low entry price for a full-featured BI tool
- Very wide connector library including all Zoho apps
- Natural-language querying with Zia is easy for business users
Look elsewhere if: Data teams that need advanced semantic modeling or best-in-class visual exploration (Power BI or Tableau).
Metabase vs Zoho Analytics pricing
Metabase
- Open Source$0Self-hosted, unlimited users
- Starter$100/mo$90/mo billed annually; 5 users, +$6/user
- Pro$575/mo$517.50/mo billed annually; 10 users, +$12/user; SSO, embedding
- EnterpriseCustomFrom $20,000/yr; dedicated success engineer
Zoho Analytics
- Free$02 users, 10,000 rows
- Basic$30/mo$24 billed annually; 2 users, 0.5M rows
- Standard$60/mo$48 billed annually; 5 users, 1M rows
- Premium$145/mo$115 billed annually; 15 users, 5M rows
- Enterprise$575/mo$455 billed annually; 50 users, 50M rows
Metabase · Key features
- Visual query builder plus native SQL editor
- Dashboards with filters, drill-through and subscriptions
- Alerts and scheduled email/Slack reports
- Models and metrics for governed self-serve
- Embedding (public, static, interactive SDK)
- Open source self-hosting or managed cloud
Cons
- Visualization options are basic
- Performance depends on your database
- Advanced permissions need Pro
Zoho Analytics · Key features
- 500+ connectors for files, databases, warehouses and business apps
- Data prep with 250+ transforms and scheduled syncs
- Ask Zia natural-language questions that generate charts
- AI agents for data cleaning, forecasting and anomaly detection
- MCP server so external AI assistants can query your data
- Embedded analytics and white-label BI portals with APIs and SDKs
Cons
- Row limits climb quickly with large or historical datasets
- Visual polish lags behind Tableau
- Advanced modeling is weaker than Power BI
Metabase vs Zoho Analytics: FAQ
Which is cheaper, Metabase or Zoho Analytics?
Zoho Analytics starts at $30/mo and Metabase at $100/mo. Both prices are checked on the vendors' own pricing pages.
Do Metabase and Zoho Analytics have a free plan?
Yes, both Metabase and Zoho Analytics have a free plan; paid plans add more usage and features.