Madgicx vs Supermetrics
Madgicx and Supermetrics are both ad management & attribution tools. Madgicx is aimed at E-commerce and agencies, while Supermetrics is aimed at agencies and small businesses.
AI optimization for Meta ads
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | 7 days | 14 days |
| Built for | E-commerce, Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | IL · 2018 | FI · 2013 |
| Rating | — | — |
Choose Madgicx if
E-commerce brands heavy on Meta ads.
- Strong Meta creative insights
- Automation saves time
- Free trial to start
Look elsewhere if: Search-first advertisers.
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Madgicx vs Supermetrics pricing
Madgicx
- Pro Complete (with AI)CustomPrice shown in app; depends on monthly ad spend
- Tracking Pro add-on$49/moPer connected account
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Madgicx · Key features
- Creative insights and analytics
- Audience launcher
- Automation tactics and rules
- AI ad copy and creatives
- Cross-channel reporting
- One-click reports
Cons
- Meta-focused
- Automation needs oversight
- Learning curve
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Madgicx vs Supermetrics: FAQ
Do Madgicx and Supermetrics have a free plan?
Madgicx has no free plan, a 7-day free trial. Supermetrics has no free plan, a 14-day free trial.
Which is better for small businesses, Madgicx or Supermetrics?
Supermetrics lists small businesses as a core audience, while Madgicx is aimed more at E-commerce and agencies.